Ad Campaigns
KFC India rolls out new ad film featuring Allu Arjun & Colonel Sanders
Mumbai: KFC India has launched a new campaign featuring Allu Arjun and Colonel Sanders on Monday. The campaign is executed by Ogilvy and the ad film for the campaign is produced by First Frame Entertainment.
Having struggled with finding the ‘right spice’, in KFC’s new film, Arjun is seen defiantly declaring, “Apun ko aansu acha nahi lagta hai, na emotion wala, na mirchi wala.”
The film opens with Allu Arjun, in his suave demeanour at a KFC restaurant, in a drool-worthy close of him biting into the new KFC Peri Peri Chicken, as we are treated to a glimpse of that Peri Peri flavouring over a piece of perfectly crispy chicken. He continues to enjoy that discerning bite when he declares, in his signature style, “Apun ko aansu acha nahi lagta hai, na emotion wala, na mirchi wala.”
We feel the tension rising as he asks for the Colonel. It’s nothing less than an edge of the seat thriller as a perplexed Colonel walks up to him, eagerly awaiting Allu Arjun’s verdict on the product. “Spice…” says Allu Arjun, followed by a dramatic pause, only to declare “Correct hai boss!” Celebrations ensue as Allu Arjun assures that KFC Peri Peri is “soooper very very” and the Colonel joins in imitating Allu Arjun’s signature Pushpa step.
On bringing together 2 OG stars – the Colonel and Allu – for the biggest launch of the season, a KFC India spokesperson said, “We Indians have an innate knack for all things spice. And when the spice is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC, along with the superstar himself, Allu Arjun, to present a product with just the right spice? Our latest launch, Peri Peri Chicken, has all the makings of a blockbuster-it’s crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!”
Talking about the film, Ogilvy chief creative officer north Ritu Sharda said, “Peri Peri, as a flavour, is already a hit. But when we tasted KFC’s Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit; it was going to be a superhit. And who better to get a nod of approval on anything super hit than Allu Arjun? So, we turned the tasting session into a dramatic ad, with all the bells and whistles, and ended it with our Colonel Sanders finishing off with Allu’s signature move.”
Talking about his latest KFC film, Allu Arjun said, “It was great collaborating on KFC’s Peri Peri campaign. Coming together with the OG Colonel Sanders for their new irresistible peri-peri sprinkle has been a lovely experience altogether. All I can say is, “Chicken Peri Peri, soooper very very!”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
