Ad Campaigns
KFC India launches campaign for its new KFC Chicken Roll
Mumbai: Life is all about choices. And the one tough choice foodies have to constantly make is choosing between indulging their cravings and spending a lot. For today’s youth, it is an internal tug-of-war between “I want to eat this, it’s delicious!” and “But should I spend so much?” It is this dilemma that KFC India solves in its latest campaign for the all-new KFC Chicken Roll. The TVC unveiled today leaves the audience with a simple and rhetorical question – “Why go gol-gol? Jab Rs 99/- mein milega KFC Chicken Roll!”
KFC India & Partner Countries CMO Aparna Bhawal said, “As a brand, KFC has always had its finger on the pulse of Gen-Z. We know that there are moments when this generation wants to indulge in their favourite crispy chicken, but the reality is that they have to manage their expenses too. It is for this young value conscious consumer that we’ve launched the KFC Chicken Roll. Packed with chicken in every bite, our young fans can now enjoy the signature KFC taste, in an all-new format at an unbelievable price – so they don’t have to go gol-gol anymore, choosing between indulgence and value!”
The film opens with two young friends at a watchmaker’s shop. With the protagonist’s KFC craving at an all-time high, they are immediately transported to a KFC restaurant, with none other than Colonel Sanders standing and observing their conversation. The background keeps changing between the shop and restaurant, as the protagonist finds several reasons that hold him back from giving into his cravings. He keeps going gol-gol several times with his friend unable to make up his mind – “Kal hi toh khaaya tha”, “But craving ho rahi hai yaar” , “But budget tight hai yaar”, until Colonel Sanders intervenes and introduces the all-new KFC Chicken Roll.
Talking about the TVC, Ritu Sharda, COO, North, Ogilvy India said, “When it comes to snacks, there’s always this classic dichotomy of should we/should we not. We have days when we feel like munching something JLT. But we also know we can’t always indulge in our cravings because expenses have to be managed. It was this dichotomy that led us to the idea for our launch film for KFC Chicken Roll. It’s an extremely relatable conversation between friends which was creatively dramatised with Abhinav’s wacky treatment, making it a clutter breaking watch in the sea of ads on air today.”
KFC’s latest menu offering has the OG hand-breaded extra crispy and juicy chicken strip, wrapped in a warm flaky paratha, topped with Spicy Garlic and Nashville sauces, and crispy onions. The newly launched KFC Chicken Roll is priced at Rs 99/- for the Classic Chicken Roll and Rs 149/- for the Double Chicken Roll.
So, the next time your cravings and wallet are at odds, don’t go gol-gol, just indulge in the KFC Chicken Roll.
Link to watch the film: Rolls just at ₹99 | Let’s KFC – YouTube
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