Brands
KFC India celebrates the Love for Fried Chicken
NEW DELHI: You know it’s a good week when it doesn’t start with ‘Monday’, but with Fried Chicken Day! And that just sets the tone right for the rest of the week. KFC India celebrated your love for fried chicken all week, with a lot of zing and of course, your favourite chicken. After all – there is no love like #FriedChickenLove.
It all started with a contest on KFC’s Insta page asking fans to express their love for their favourite fried chicken through quotes, songs, emojis, stickers and more. Fans could share stories or posts professing their love and the best entries were rewarded with vouchers – getting them closer to that bucket full of pure fried chicken love! The contest garnered participation by more than 700 KFC fans; with some truly interesting love notes across Instagram, Facebook, and Twitter.
The celebrations also brought some ‘crispy’ respite for those long video calls. Adding the much needed colour and quirk to these calls, KFC presented the fried chicken wallpapers. Now you can attend those work or catch-up calls with an unabashed display of chicken love. Choose from dreaming about chicken to its raining chicken – there’s one for every mood. Download the zany KFC Chicken Wallpapers from kfcwallpapers.com, click on the wallpaper of your choice, install them as backgrounds on your video calling App and you are good to go!
Brands
United Breweries faces Rs 22.5 crore tax demand from Maharashtra VAT
Company plans appeal, says case strong despite levy on FY22 filings
MUMBAI: United Breweries Limited has received a tax demand totalling Rs 22.5 crore from the Maharashtra State VAT Department, adding a fresh twist to its regulatory disclosures.
The order, issued by the Deputy Commissioner of State Tax, relates to the financial year 2021-22 and stems from the alleged non-submission of declaration forms required for availing concessional tax rates under the Central Sales Tax Act, 1956.
The total demand includes additional tax of Rs 9.65 crore, interest of Rs 10.42 crore and a penalty of Rs 2.41 crore. The order was dated March 30, 2026 and received by the company on April 1.
United Breweries said it is currently evaluating its legal options and is preparing to challenge the demand before the appropriate appellate authority. The company maintains that it has a strong case on merits.
In its disclosure, United Breweries Limited company secretary and compliance officer Nikhil Malpani indicated that the company does not expect any material financial impact, apart from a statutory pre-deposit required to file the appeal.
The development highlights the continued scrutiny around indirect tax compliance, particularly legacy issues linked to documentation under earlier tax regimes. For United Breweries, the immediate focus will be on contesting the demand while keeping any financial exposure in check.
