Brands
KFC elevates Samir Menon as MD for MENAPakT & India; Moksh Chopra becomes GM
New Delhi: Leading QSR brand, KFC India announced key changes to its leadership in India. Moksh Chopra has been elevated as the General Manager for KFC India BMU (Nepal, Bangladesh, Sri Lanka and Maldives), effective 15 July 2022.
He succeeds Samir Menon, who will take on the regional role of Managing Director of MENAPakT (Middle East, North Africa, Pakistan, Turkey) and India. Samir and Moksh, along with the robust leadership team, have been instrumental in driving the stellar performance of KFC in India.
On assuming the new role, Moksh Chopra said, “We are famous for serving Finger Lickin’ good food, that’s done the right way. I’m privileged & honoured to be leading the mandate for the brand in India. We have been driving significant growth in the Indian market with disruptive products, expanding our footprint with more than 600 restaurants, strengthening our regional outreach, increasing access and enhancing customer experience. I look forward to deepening KFC’s relevance, while retaining the distinctiveness KFC is known for – in India, with India.”
Speaking about his move Samir Menon said, “I am honoured and excited to be able to galvanize the strategy for KFC’s next chapter of growth for the MENAPakT & India region. While we continue to build on the strategic roadmap for India, I look forward to driving our global strategy and delivering long-term, sustainable growth for the brand, our teams, franchisee partners and customers. With Moksh’s rich experiences and excellence in strategic thinking, he has proven to be an incredible leader for KFC India BMU; and would continue to unlock potential for the brand.”
The KFC India BMU witnessed breakthrough growth under Samir’s stewardship. Thanks to his heart-led leadership and drive for performance, the brand has emerged as a leading QSR player in every country in the region.
During his tenure as chief marketing officer, Moksh Chopra has led and executed a winning formula for success for the brand across all the markets in the region, consistently delivering sales and category-leading brand metrics. Both Samir & Moksh have been associated with the brand for over a decade now and partnering closely with the forward-thinking leadership team, they have crafted the go-forward strategy for the India business, creating the roadmap for continued growth.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
