Ad Campaigns
KFC announces the return of its biggest cruncheesiest Chizza
Mumbai: KFC India is all set to return with its most famous crunchy, cheesy kick, cult favourite KFC Chizza. To announce the comeback, KFC India has rolled out a TVC featuring none other than the Colonel himself, starring in the biggest blockbuster of the year that promises sizzling action and cheesy romance. The TVC is conceptualised by Ogilvy India.
The film opens with the Colonel taking viewers into the KFC kitchen while he works on this fan fav creation. The crispy chicken fillets make an enticing appearance, leaving viewers wanting more. As the music builds, the Colonel is seen grooving, whilst sprinkling cheese on the fillet. Viewers are in for a delight as they witness the cheesy sizzle as the Chizza gets ready. The perfect scattering of onions and mixed peppers on top, along with the classic herb sprinkle, on the all chicken, no crust Chizza is what makes it a blockbuster hit amongst fans. The cheesy pull at first bite and the Colonel’s declaration “KFC Chizza…. the crunch begins. Let’s KFC!” is the perfect climax to the film. This superhit is now back at a KFC near you!
Commenting on the KFC Chizza TVC launch, KFC India general manager Moksh Chopra says, “Fans have been waiting for the Chizza to come back, and the new year felt like the perfect time to announce the biggest blockbuster of the year. With all chicken and no crust, Chizza has the perfect balance of crunch and cheese. Fans love the combination of our crispy chicken, with the flavours of the sauce & veggies, topped with the classic herb sprinkle. Making it truly love at every bite!”
Talking about the TVC, Ogilvy India COO, North Ritu Sharda said, “Chizza has been the biggest blockbuster for KFC. So instead of writing an ad to announce its arrival, we wrote an epic movie trailer. With everything you would expect from a trailer – a suspenseful entry, dramatic typography, reviews, that quintessential clever cheeky line and of course, a blockbuster song to announce its entry in full swag, “Bachna ae haseeno, lo mein aa gaya.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
