MAM
Keppel Puravankara to launch Bangalore condominium, media campaign in the offing
BANGALORE: Singapore-based property firm developer firm Keppel Land Limited (KLL) and the Bangalore-based Puravankara Projects Limited (PPL), under a joint venture (JV) Keppel Puravnkara Development Pvt.Ltd. (KPDPL), will launch their first joint residential development project Elita Promenade in JP Nagar, Bangalore this weekend.
KPDPL has a paid up capital of Rs. 450 million, of which 51 per cent is held by Keppel and the balance by Puravankara.
A 360 degree advertising campaign is on the cards. “We’ll be starting with radio in the next couple of weeks, you can expect hoardings within the next month or so, said KPDPL marketing manager Mei Leng.
“The Elita Promenade catalog has been created here by Sankalp in association with Manthan with inputs from Keppel and Puravankara. These are the agencies that handle our creative and media work here,” informed Leng, adding further, “Our promotional budget is generally around 1 per cent to 2 per cent of the project size. This project is around Rs. 6 billion, so the spends could be between Rs. 60 million to Rs. 120 million.” “We are looking at local cable as well as national television,” said Girish Puruvankara of Puruvanakara.
“For most of our projects, broadband has been provided by Sify and for this particular project too we’ll probably look at them for broadband connections to each home,” revealed Girish. Regarding a wireless hub, Girish said that KPDPL was willing to look at newer technologies as and when available.
Elita Promenade is a quality freehold condominium spread over approximately 96,620 square metres of land (approximately 24 acres). Located in the south of Bangalore, the property is less than an hour’s drive from Electronic City and ITPL. The development is adjacent to prime residential areas such as Jayanagar, Bhannerghatta Road and Kanakapura Road.
Brands
Kingfisher signs three-year IPL partnership
Packaged water brand signs on as ‘good times partner’ for 2026–28 cycle
MUMBAI: Kingfisher Premium Packaged Drinking Water is betting big on cricket’s biggest stage, sealing a three-year partnership with the Board of Control for Cricket in India to sharpen fan engagement at the TATA Indian Premier League.
The brand, owned by United Breweries, will serve as the official “good times partner” for the men’s IPL from 2026 to 2028, extending a relationship that began with the Women’s Premier League. The move signals a broader push to embed itself deeper into live sport, with a focus on immersive, consumer-led experiences rather than conventional sponsorship visibility.
At the heart of the tie-up is a suite of fan-first activations spanning broadcast, stadiums and digital channels. These include the “Kingfisher Bird Cam”, offering a branded spider-cam perspective during live matches, and the “Good Times Zone”, an in-stadium entertainment hub during play-offs aimed at amplifying match-day buzz. The brand will also back IPL fan parks, elevate public screening experiences and run digital contests tied to key moments through the season.
Vikram Bahl, chief marketing officer, United Breweries, said cricket in India “is more than a sport, it is a shared cultural moment”, adding that the IPL brings that energy alive at scale. “For Kingfisher Premium Packaged Drinking Water, being present at the heart of these moments, in partnership with the BCCI, is a natural extension of what we stand for. Through this association, we aim to enrich how fans experience the game… making every match more immersive, social and memorable,” Bahl said.
Devajit Saikia, honorary secretary, BCCI, said the IPL “has always been at the forefront of redefining sports entertainment and fan engagement”. He added that the collaboration would fuse cricket fandom with “innovative fan experiences that extend beyond the stadium”, helping create memorable moments for audiences nationwide.
For United Breweries, part of the HEINEKEN group, the play is clear: move from passive branding to active participation in the fan journey—on screens, in stands and across social spaces. With millions tuning in and turning up each season, the IPL remains the country’s most potent marketing theatre. The question now is whether “good times” can translate into lasting brand recall in a market where visibility is easy, but engagement is hard-won.
