MAM
KENT RO sets CSR emerging trend by buying AquaKredits
Mumbai: Art of Living an international humanitarian organisation led by Gurudev Sri Sri Ravi Shankar ji, announced its latest initiative to solicit corporate social responsibility (CSR) of qualified companies by investing in AquaKredits – water credits. This strategic move is a part of the organisation’s broader commitment to sustainable business practices and responsible water management. KENT RO, manufacturer of water purifiers and home appliances, has pioneered this initiative by buying AquaKredits under its CSR.
AquaKredits issued by AqVerium, the world’s digital water bank, is an innovative approach to assessing and valuing water quality. AquaKredits are issued based on a stringent water audit, verification & validation of impact data and other evaluating factors. Each Art of Living was non-profit to onboard all its water conservation projects on AqVerium, which went through stringent verification and validation of the reported impact basis on which AquaKredits were issued. In the first phase, AqVerium has issued 467,054 AquaKredits for creating an additional 46, 70, 54,025 litres through recharge pits. Each AquaKredit represents 1000 litres of water saved, conserved or harvested.
Water scarcity is a critical global issue, and businesses play a crucial role in addressing this challenge. In line with KENT RO’s dedication to environmental stewardship, the company has proactively engaged in purchasing AquaKredits under its CSR obligations.
KENT RO Chairman Mahesh Gupta commented on the initiative, saying, “At KENT RO we recognize the importance of sustainable water management in preserving our environment and supporting communities. Our decision to invest in AquaKredits is a testament to our commitment to responsible business practices and corporate social responsibility. Through our CSR we are actively contributing to the conservation and sustainable use of this precious resource.”
Art of Living Social Projects Chairman Prasanna Prabhu said, “We are very excited with this pioneering and benevolent gesture by Shri Mahesh Gupta ji, which opens a whole new vista to qualified corporates to participate in sustainable Water Management through the purchase of AquaKredits – Water Credits under CSR. Our partnership with AqVerium, founded by Dr. Subramanya Kusnur, New Waterman of India, is a testament to providing complete transparency to donors powered with a data scientific tool of the impact achieved through AquaKredits. These AquaKredits, bought at Rs 100 each, not only are representative of the cost involved in conserving water but also the genuine intent, effort and commitment of all stakeholders which is priceless.”
AqVerium provides a platform for all stakeholders to demonstrate their commitment to water sustainability and stewardship by incentivising good behaviour with AquaKredits which can be offset to balance water deficit or bought by qualified corporates under CSR.
Speaking on the occasion, Architect of CSR law and widely acclaimed as the Father of CSR in India (ex-IAS) Dr Bhaskar Chatterjee said “It is a very momentous occasion as we celebrate 10 years of CSR in India and what better to have AquaKredit as an effective tool for impact assessment and measurement for water sustainability. Water is core to sustainability and human life and investing in AquaKredits qualifies for CSR under The Companies Act 2013, section 135, schedule 7, Item 4. It also aligns with the United Nations Sustainable Development Goals, particularly Goal 6: Clean Water and Sanitation. I take this opportunity to invite corporates to emulate this pioneering partnership between Art of Living, Kent RO and AqVerium and exemplify their commitment to water sustainability.“
MAM
Bajaj Electricals appoints Rahul Pundir as chief supply chain officer
24-year P&G veteran to lead unified SCM from 2 March 2026.
MUMBAI: Bajaj Electricals just plugged in a supply chain superstar because when your operations need to run like clockwork, you don’t settle for a dim bulb. Bajaj Electricals Limited has appointed Rahul Pundir as chief supply chain officer, effective 2 March 2026. In this role, Pundir will spearhead the company’s unified supply chain management function, overseeing logistics, manufacturing, sourcing, planning and quality to build greater agility, resilience and efficiency.
Pundir brings over 24 years of global experience from Procter & Gamble, where he led complex supply chain operations across Asia, the Middle East & Africa, India and Japan. Known for driving large-scale digital transformations, he sharpened forecasting accuracy, enhanced manufacturing excellence and strengthened inventory agility in diverse markets.
Bajaj Electricals chairman Shekhar Bajaj said, “We are delighted to welcome Rahul Pundir to the Bajaj Electricals team. Supply chain excellence lies at the heart of how we serve our customers and partners every day. Rahul’s rich global experience and deep operational expertise will further strengthen our capabilities and help us build a more agile, resilient, and future-ready organisation.”
Bajaj Electricals Managing Director and CEO Sanjay Sachdeva added, “We are thrilled to welcome Rahul Pundir to Bajaj Electricals at an exciting phase of our growth. Rahul’s leadership will help us unlock greater efficiencies, elevate service levels, and build a more agile organisation that supports our long-term growth ambitions.”
The appointment comes as Bajaj Electricals headquartered in Mumbai with FY 24-25 turnover of Rs 4,828 crore continues to expand its portfolio across consumer appliances, fans, consumer lighting and professional lighting solutions under the Bajaj and Morphy Richards brands. Part of the $100 billion Bajaj Group founded by Jamnalal Bajaj in 1938, the company has maintained consumer trust for over 87 years through innovation and quality.
In an industry where every link in the chain matters, Bajaj isn’t just adding a new officer, it’s powering up its entire operation, one strategic hire at a time.
