MAM
Kenstar launches air cooler campaign with Rajkummar Rao, Patralekha
New 5 Star rated range offers energy efficient cooling with 5 year warranty.
MUMBAI: When the temperature rises, brands often turn up the star power. Home appliance brand Kenstar has rolled out a new air cooler campaign featuring actors Rajkummar Rao and Patralekha Paul, highlighting its latest energy efficient cooling range designed for Indian households. The campaign introduces Kenstar’s India first line of air coolers backed by a 5 Star rating from the Bureau of Energy Efficiency (BEE), along with a five year warranty aimed at combining strong cooling performance with long term reliability and lower electricity consumption.
Rao, who serves as the brand’s ambassador, said the range reflects Kenstar’s long standing focus on practical innovation.
“Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign but a promise that genuinely benefits Indian families through energy efficiency and long term dependability,” he said.
Patralekha Paul added that the brand’s appeal lies in the trust it has built with consumers over time.
“What I value about Kenstar is the trust it has created over the years. Their products reflect what today’s consumers look for: performance, responsibility and peace of mind,” she said.
The campaign positions Kenstar as a brand rooted in everyday Indian life, using relatable storytelling to communicate its promise of energy efficient cooling.
According to Kenstar chief executive officer Sunil Jain, the campaign reflects the company’s broader focus on improving daily living through innovation.
“At Kenstar, innovation is about enhancing everyday living. Through this campaign, we are reinforcing our commitment to delivering efficient, durable and sustainable cooling solutions for Indian homes,” he said.
The company’s cooling portfolio now includes more than 50 air cooler models across categories such as Maha Desert Coolers, Desert Coolers, Tower Coolers, Personal Coolers, Trolley Coolers, Window Coolers and Table Top Coolers, designed for a range of room sizes and usage needs.
Many of the models incorporate technologies such as BLDC Maxx Technology, Quadra Flow air delivery, Hydro Dense Mesh Honeycomb Cooling Pads and heavy duty double ball bearing motors designed for consistent performance and durability.
Kenstar’s air coolers are currently available across e commerce platforms, quick commerce services, direct to consumer channels and offline retail outlets across India, according to Kenstar chief operating officer Santosh Bhamre.
The brand’s service infrastructure includes more than 560 service centres supported by 29 branches and 18 warehouses across the country, as Kenstar continues to expand its presence in both domestic and international markets spanning over 30 countries.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
