MAM
Kenstar launches air cooler campaign with Rajkummar Rao, Patralekha
New 5 Star rated range offers energy efficient cooling with 5 year warranty.
MUMBAI: When the temperature rises, brands often turn up the star power. Home appliance brand Kenstar has rolled out a new air cooler campaign featuring actors Rajkummar Rao and Patralekha Paul, highlighting its latest energy efficient cooling range designed for Indian households. The campaign introduces Kenstar’s India first line of air coolers backed by a 5 Star rating from the Bureau of Energy Efficiency (BEE), along with a five year warranty aimed at combining strong cooling performance with long term reliability and lower electricity consumption.
Rao, who serves as the brand’s ambassador, said the range reflects Kenstar’s long standing focus on practical innovation.
“Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign but a promise that genuinely benefits Indian families through energy efficiency and long term dependability,” he said.
Patralekha Paul added that the brand’s appeal lies in the trust it has built with consumers over time.
“What I value about Kenstar is the trust it has created over the years. Their products reflect what today’s consumers look for: performance, responsibility and peace of mind,” she said.
The campaign positions Kenstar as a brand rooted in everyday Indian life, using relatable storytelling to communicate its promise of energy efficient cooling.
According to Kenstar chief executive officer Sunil Jain, the campaign reflects the company’s broader focus on improving daily living through innovation.
“At Kenstar, innovation is about enhancing everyday living. Through this campaign, we are reinforcing our commitment to delivering efficient, durable and sustainable cooling solutions for Indian homes,” he said.
The company’s cooling portfolio now includes more than 50 air cooler models across categories such as Maha Desert Coolers, Desert Coolers, Tower Coolers, Personal Coolers, Trolley Coolers, Window Coolers and Table Top Coolers, designed for a range of room sizes and usage needs.
Many of the models incorporate technologies such as BLDC Maxx Technology, Quadra Flow air delivery, Hydro Dense Mesh Honeycomb Cooling Pads and heavy duty double ball bearing motors designed for consistent performance and durability.
Kenstar’s air coolers are currently available across e commerce platforms, quick commerce services, direct to consumer channels and offline retail outlets across India, according to Kenstar chief operating officer Santosh Bhamre.
The brand’s service infrastructure includes more than 560 service centres supported by 29 branches and 18 warehouses across the country, as Kenstar continues to expand its presence in both domestic and international markets spanning over 30 countries.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
