Brands
Kenstar appoints Milan Wahi as the new COO
MUMBAI: Kenstar has appointed Milan Wahi as its chief operations officer with immediate effect. In his new role, Wahi will be responsible for contributing to Kenstar’s by and large strategy for establishing it as one of the most preferred premium small home appliances brands for consumers in India. For the most part, he will oversee brand building, product development and distribution expansion for Kenstar.
Speaking on the occasion Wahi stated “I am ecstatic and excited to be a part of the Kenstar family. Kenstar has a great heritage and goodwill across the country and offers consumers’ international quality products. There is a tremendous prospect for augmentation in small home appliances category and our focus would be on driving secondary sales through widening the distribution network and building Kenstar’s brand equity.”
Wahi has an extensive background with over 24 years of experience in various consumer sectors like FMCG, consumer durables etc. He has contributed his efforts to many topnotch companies and brands in various capacities such as head sales, head trade marketing, worked extensively on brand building, and has in-depth knowledge of FMCG distribution. Previously, Wahi served as the chief operating officer of J K Dairy and the managing director of Lotte India Corporation. He has also had successful stints at Cavin Kare Pvt. Ltd, VST Industries Ltd, and Whirlpool Of India Ltd to name a few.
Brands
Aman Gupta launches new venture OffBeat Studios
Boat co-founder steps into fresh entrepreneurial chapter after shifting to non-executive role.
MUMBAI: Aman Gupta just flipped the beat because when you’ve already made waves with Boat, the next move is to start a whole new rhythm.
boAt co-founder Aman Gupta has unveiled his new entrepreneurial venture, OffBeat Studios, marking his first independent project since stepping away from day-to-day operations at the audio and wearables brand. In a post on X on 3 March 2026, Gupta wrote: “With every birthday, some grow older, I grow bolder. I am still hungry, still impatient and still driven. Aman 2.0 begins soon. Introducing my new venture. @Offbeatstudios1.”
Details about OffBeat Studios remain scarce. Gupta has shared only a stylised “OFF/BEAT” logo and no specifics on the business model, sector focus, funding, team or launch timeline. It is unclear whether the venture will operate independently or hold any strategic link to Boat.
Gupta played a pivotal role in building boAt’s brand and marketing identity since its inception and gained wider visibility as a judge on Shark Tank India. His shift to a non-executive board position followed a leadership transition at Boat last year, Gaurav Nayyar was appointed CEO, while co-founder Sameer Mehta took on the role of executive director focused on strategy, reflecting a move toward professionalised management.
The announcement arrives as Boat’s parent company, Imagine Marketing, gears up for its initial public offering. The Warburg Pincus-backed firm received SEBI approval after confidentially filing in April 2025 and is reportedly targeting a valuation of around Rs 13,000 crore. This marks Boat’s second IPO attempt, the first, filed in January 2022 for Rs 2,000 crore (Rs 900 crore fresh issue + Rs 1,100 crore offer for sale), was withdrawn amid market volatility.
Boat has not commented on whether Gupta’s new venture will impact the upcoming public issue. For a founder who helped turn Boat into a youth-favourite audio brand, OffBeat Studios signals not a slowdown, but a bold new track proving that when one rhythm fades, another is already waiting to drop.
