Ad Campaigns
Kellogg’s launches Chocolate Muesli
Mumbai: Kellogg’s, India’s leading breakfast cereal manufacturer has announced the launch of Kellogg’s Chocolate Muesli with the tagline, Mmmmuesli. As the tagline that captures the essence of the new breakfast attraction to the portfolio suggests, the Choco variant of muesli promises an irresistible combination of rich, indulgent chocolate with the goodness of multiple grains and rich inclusions such as fruits, nuts, and seeds. The brand has rolled out an extensive multi-media communication campaign, conceptualised by Ogilvy, for the launch.
The 360-degree campaign for Kellogg’s Chocolate Muesli, infused with rich indulgent chocolate, is being launched across various media channels, including TV, outdoor, digital platforms like YouTube and other social media channels. The campaign includes a TVC featuring a delightful breakfast moment between a father and his teenage daughter as they enjoy the Kellogg’s Chocolate Muesli. Conceptualized by Ogilvy, the video ad reflects the exact response from the creative team when they initially tasted the product: “Mmmmmmmm….”
Sharing insights about the newly launched product, Kellogg South Asia senior director of marketing Vinay Subramanyam said, “We understand that taste plays a pivotal role in our daily food choices. Kellogg’s Chocolate Muesli is by leaps and bounds the tastiest Muesli one can have. One can spend a lot of time describing why this blend of multigrain, fruits, nuts and seeds and chocolate is so delectable. It is beautifully baked, is astonishingly crunchy and tastes great as a breakfast and equally awesome when you have it with dessert. However, true pleasure is felt and not described, and therefore we all unanimously agreed that the proposition should be the simple expression of Mmmmuesli.”
Kellogg’s Chocolate Muesli will be available in a convenient trial pack size of 75gm for Rs. 60 and a larger family pack of 450g at Rs 360. This launch is an endeavour towards Kellogg’s ongoing commitment to providing diverse, nutritious, and delightful breakfast choices.
Ogilvy India executive creative director Rohit Devgun spoke about the inspiration behind the idea, “Chocolate in a breakfast bowl isn’t normal. So why would someone eating it express the same normally? That is what we captured with our new campaign. That this rich, chocolatey deliciousness doesn’t make your taste buds just go mmmmmm, it makes them go mmmmmuesli. An idea that travels across mediums with a unique sensorial expression for a unique breakfast product.”
Building upon its existing portfolio, Kellogg’s Chocolate Muesli joins the ranks of Kellogg’s Muesli with 20% Nuts Delight, Kellogg’s Muesli with 21% Fruit, Nut & Seeds, Kellogg’s Muesli with 0% Added Sugar, Kellogg’s Muesli with 22% Fruit Magic, and the newly launched Kellogg’s Pro-Muesli with 100% plant protein.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
