MAM
Kellogg announces appointment of Vinay Subramanyam as ‘Head of Marketing’
Mumbai: Kellogg India Pvt. Ltd., India’s breakfast cereal manufacturer, has announced the appointment of Vinay Subramanyam as the head of marketing for its business in India and South Asia markets, namely Nepal, Bangladesh, Sri Lanka and Maldives. In this critical role, Subramanyam will be responsible for scaling category development, driving strategic initiatives and overseeing the organisation’s brand and marketing initiatives. Subramanyam re-joins Kellogg after having served in sales development and category marketing roles between 2011 and 2015.
Subramanyam joins Kellogg from Pidilite Industries, where he worked as the chief marketing officer. Prior to his stint at Pidilite, he headed marketing for Britannia Industries Ltd. He has worked in various sales and marketing roles in his career and has led large successful teams. He started his career at VIP Industries as area sales manager in 2002.
Welcoming Subramanyam in his new role in the company, Kellogg South Asia managing director Prashant Peres said, “We are thrilled to welcome Vinay Subramanyam back on board to Kellogg. His proven track record of building large brands, launching successful innovations and understanding the essence of who we are, will bring a fresh perspective to Kellogg’s purposeful marketing agenda and elevate our brand and marketing strategy. He will play an important role in our exciting agenda to reimagine the future of food in South Asia.”
Subramanyam said, “It’s so good to be back at Kellogg. I have followed the organization closely since I left and observed it grow manifold over the years. Kellogg’s legacy of building iconic brands, category creation, consumer centricity, crafting successful innovations and building great teams is something I look forward to upholding as I commence my second stint here.”
Subramanyam has stepped into his new role in the month of April and will be based in Mumbai, India.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
