Brands
KDM launches World Cup campaign “KARO DIL KI MARZI INDIA with KDM”
Mumbai: KDM, the leading mobile accessories brand in India, has rolled out its World Cup campaign, “KARO DIL KI MARZI INDIA with KDM”. Cricket is celebrated as a religion in India, and with the upcoming World Cup being held in India, the excitement among 140 crore Indians is unmatched. As every Indian dreams and aspires for India to win the World Cup at home, KDM aims to provide them with an unparalleled cricketing experience.
With the tournament set to be hosted across India, every individual, irrespective of age, will be glued to their screens. However, daily routines and unavoidable chores pose a challenge for fans. The majority of them will be on the move, in transit, or occupied with their daily activities. The only option that remains for these fans is to watch the matches on their mobile devices. KDM recognises this need and becomes a boon for every fan through its exclusive mobile and audio accessories range.
To bridge the gap between the stadium atmosphere and watching the match on television, KDM offers an extensive range of high-quality products including earpods, neckbands, earphones, power banks, multi-protocol, fast chargers, sound bars, and speakers. With KDM’s high bass and stylish earpods, fans can experience the personalised stadium atmosphere while cheering for their favourite team. The KDM power banks ensure that mobile devices never run out of charge, even on the go. KDM’s multi-protocol and fast chargers keep phones efficiently charged at home and in the office. Furthermore, KDM sound bars and speakers elevate the experience of watching matches with friends and family, making weekends feel like private cricket parties.
KDM’s value-for-money premium mobile accessories are the saviour of every cricket fan, fulfilling their wish of enthusiastically cheering for India and watching every moment of every match. The campaign, “KARO DIL KI MARZI INDIA with KDM PREMIUM MOBILE ACCESSORIES”, perfectly resonates with the aspirations and emotions of every cricket lover.
As part of the cricketing celebration, KDM has also released a special edition of merchandise, including the Karo Dil ki Marzi India jersey and bats. In addition, the brand has launched its KDM Star 11 Products, which depict the star players of Team India.
“KDM is committed to enhancing the cricket-watching experience for fans across India,” said KDM founder N D Mali. “Through our premium mobile accessories, we aim to bring the joy and excitement of the World Cup directly to every individual’s fingertips.”
“KARO DIL KI MARZI INDIA with KDM campaign, along with the release of our special edition merchandise and KDM Star 11 Products, reflects our dedication to providing the best possible experience for cricket enthusiasts. Karo Dil ki Marzi India with KDM!,” said KDM co-founder B H Suthar.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
