Brands
KDM launches World Cup campaign “KARO DIL KI MARZI INDIA with KDM”
Mumbai: KDM, the leading mobile accessories brand in India, has rolled out its World Cup campaign, “KARO DIL KI MARZI INDIA with KDM”. Cricket is celebrated as a religion in India, and with the upcoming World Cup being held in India, the excitement among 140 crore Indians is unmatched. As every Indian dreams and aspires for India to win the World Cup at home, KDM aims to provide them with an unparalleled cricketing experience.
With the tournament set to be hosted across India, every individual, irrespective of age, will be glued to their screens. However, daily routines and unavoidable chores pose a challenge for fans. The majority of them will be on the move, in transit, or occupied with their daily activities. The only option that remains for these fans is to watch the matches on their mobile devices. KDM recognises this need and becomes a boon for every fan through its exclusive mobile and audio accessories range.
To bridge the gap between the stadium atmosphere and watching the match on television, KDM offers an extensive range of high-quality products including earpods, neckbands, earphones, power banks, multi-protocol, fast chargers, sound bars, and speakers. With KDM’s high bass and stylish earpods, fans can experience the personalised stadium atmosphere while cheering for their favourite team. The KDM power banks ensure that mobile devices never run out of charge, even on the go. KDM’s multi-protocol and fast chargers keep phones efficiently charged at home and in the office. Furthermore, KDM sound bars and speakers elevate the experience of watching matches with friends and family, making weekends feel like private cricket parties.
KDM’s value-for-money premium mobile accessories are the saviour of every cricket fan, fulfilling their wish of enthusiastically cheering for India and watching every moment of every match. The campaign, “KARO DIL KI MARZI INDIA with KDM PREMIUM MOBILE ACCESSORIES”, perfectly resonates with the aspirations and emotions of every cricket lover.
As part of the cricketing celebration, KDM has also released a special edition of merchandise, including the Karo Dil ki Marzi India jersey and bats. In addition, the brand has launched its KDM Star 11 Products, which depict the star players of Team India.
“KDM is committed to enhancing the cricket-watching experience for fans across India,” said KDM founder N D Mali. “Through our premium mobile accessories, we aim to bring the joy and excitement of the World Cup directly to every individual’s fingertips.”
“KARO DIL KI MARZI INDIA with KDM campaign, along with the release of our special edition merchandise and KDM Star 11 Products, reflects our dedication to providing the best possible experience for cricket enthusiasts. Karo Dil ki Marzi India with KDM!,” said KDM co-founder B H Suthar.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
