MAM
KBC S17 onboards Godrej’s Locks & Architectural Solutions as official safety partner
MUMBAI: Locks & Architectural Solutions, a Godrej Enterprises Group company, has once again teamed up with Kaun Banega Crorepati (KBC) as the show’s Official Safety Partner for Season 17. This marks the brand’s second consecutive association with the nation’s most-watched quiz show, hosted by none other than Amitabh Bachchan.
Locks and Architectural Solutions, a part of the Godrej Enterprises Group, has consistently set industry standards in the field of locks through continuous innovation, introducing products such as India’s first ‘Made in India’ digital lock, cutting-edge postmodern biometric and connected digital locks and even a lock with the 1st patented dual motion technology in the world.
The collaboration goes beyond on-screen visibility. Each episode’s winner will take home not just prize money, but also a sleek digital lock, presented by Bachchan himself.
“Kaun Banega Crorepati is a show that embodies trust and empowerment, values that align perfectly with our mission,” said Shyam Motwani, Business Head, Locks & Architectural Solutions on the partnership. “Through this partnership, we aim to inspire
Indian families second time to embrace modern safety solutions that combine Godrej’s legacy of trust with the power of technology showcased through our iconic new product range, GSL D1 integration.”
With features like biometric access, RFID, and app-enabled control, the brand’s new range, including the GSL D1 integration, aims to redefine what “safe” means in the digital age.
“Viewers are invited to engage with the brand across social media platforms and explore its innovative product range at stores nationwide. Whether upgrading home security or learning more about digital safety, this partnership encourages every Indian to take a step toward a smarter, safer future,” added Motwani.
This association marks a pivotal moment in the evolution of home safety in India, where tradition meets technology, and trust meets transformation.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
