MAM
Kaustubh Radkar becomes Garmin India’s brand ambassador
Mumbai: Garmin India has signed Indian triathlete Kaustubh Radkar as the brand ambassador of its fitness segment. Kaustubh Radkar has also been chosen as one of the Fit India ambassadors, as part of Prime Minister Narendra Modi’s Fit India Movement, which was started in 2019. The movement’s goal is to lead the country down a road of fitness and wellness, transforming India into a fit society.
Radkar has also been involved with Garmin India as a coach and will now be the face of Garmin’s fitness segment in India which includes running, cycling and swimming featuring devices such as the Forerunner GPS Smartwatch, Edge GPS bike computer, Rally Series and Tacx series.
Kaustubh Radkar is an Ironman certified coach and is the first and only Indian to complete the Ironman Triathlon on 30 occasions. In 2017 October and May 2022, he was the only Indian to complete the Ironman World Championship in Kona Hawaii and in St. George, Utah. Having studied and worked at the prestigious Johns Hopkins University in Baltimore, MD (USA), he was the fastest Indian at the Comrades Ultra Marathon in 2016 and holds the record for the fastest debut for an Indian at Ultraman Florida. He was also a former Indian national swimming champion from 1995 to 2000. The Ultraman triathlon is a three-day event that includes 10 km of swimming, 423 km of cycling, and 84.4 km of running (for a total of 517.5 km) carried out over three days with a 12-hour cut-off on each day.
Commenting on the announcement, Garmin Southeast Asia and India director Sky Chen said, “We are thrilled to make Kaustubh the face of Garmin fitness segment in India and we feel he truly embodies everything Garmin stands for. Garmin products have always been the first choice of athletes and runners across the world. We are confident that Kaustubh and his achievements will inspire the young generation and future athletes in India to train hard and reach new heights in sports. We look forward to our association with Kaustubh Radkar.”
Talking about becoming the face of Garmin India’s Fitness segment, Kaustabh Radkar stated, “I have been an avid user of Garmin products for the past 14 years and have been involved with Garmin India as a coach since 2018. As an Ironman triathlete, I need to constantly train across multiple disciplines, i.e. running, swimming and cycling, and I’ve always depended upon my Garmin devices for my training and fitness. Garmin products have always been an excellent training partner in my journey, especially when I’m going for a Marathon or Ultramarathon or Ironman. I believe in what Garmin has to offer and that is why I stand with them today.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
