MAM
Kareena to endorse new Sony Viao notebook series
NEW DELHI: Taking advantage of her slim figure, Sony has taken petite actress Kareena Kapoor as their brand ambassador to promote the sales of the latest version of the ultra-slim Sony Vaio X notebook series.
Speaking at a press meet where she presented the new Viao X notebook, Kareena said, “I only lend my name to a brand that is suitable to my personality. Vaio X is slim, stylish and sexy; something that I easily relate with. Even though most people know me as an actor, I have so many passions beyond the movies like fashion, music, technology and design. I am internet savvy and also travel a lot and the new Vaio X will be very useful to me.”
An investment of Rs 150 million is going into the promotion of the new products of Sony this year with a continued focus to strengthen brand image towards ATL and BTL activities that involves print and electronic media, online, outdoor and shop-front.
A television commercial, print advertising and fashion shows are the methods through which Kareena and Sony hope to promote the product.
Sony India announced its plans to capture 20 per cent of the consumer notebook market with the combination of excellent product design, channel expansion and exciting communication strategy.
Its outlets would be increased to 1000 sales counters by 2010, according to Sony India managing director Masaru Tamagawa.
He said, “Sony as a brand has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market place. Kareena’s blend of spirit and style, iconic status, success and charm match strongly with the Sony brand, which prides itself on innovative and cool design with substance. Also Kareena’s dynamism combined with our brand expertise and innovative thinking aims to provide something new and something different to our customers around the world.”
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
