Brands
Kareena, new face of Dabur Amla Hair Oil
MUMBAI: Dabur India Ltd, a leading natural personal care company in India, has announced Bollywood Actress Kareena Kapoor Khan as the new face of India’s most preferred hair oil brand, Dabur Amla Hair Oil. Enriched with the natural goodness of Amla (Indian gooseberry), Dabur Amla Hair Oil enriches hair, making them strong from inside and beautiful from outside to keep you looking absolutely gorgeous all day long.
Dabur Amla Hair Oil’s new identity now has Kareena Kapoor Khan’s face on the front label, making the 75-year-old brand more contemporary and appropriate in consonance with today’s lifestyle. “Dabur Amla hair Oil has always been associated with beauty and has been known as the key behind strong, healthy, long and beautiful hair. Kareena’s vibrant persona, pan-India appeal and her confident attitude makes her a great fit for our brand,” said Rajat Nanda, DGM – Hair Oils, Dabur India Ltd.
Kapoor said, “Dabur Amla Hair Oil has always showcased the epitome of strength & beauty for Indian women. I am really excited to undertake this new journey with them.”
“Hair oil is an integral part of traditional Indian lifestyle, and generations of women have relied on the natural benefits of oil to keep their hair strong and healthy. The brand Dabur Amla has been synonymous to hair oiling and has proved itself generations after generations to be the best choice when it comes to making your hair strong & beautiful, ” Nanda added.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
