Ad Campaigns
Kareena Kapoor Khan advises working moms to try the Qubo Baby Cam
MUMBAI: New mothers returning to work often find balancing career and primary caregiver responsibilities challenging. However, millennial moms are leaning upon technology to ease into the dual role of managing personal and professional responsibilities. Qubo – a Hero Group Venture’s collaboration with Kareena Kapoor Khan, showcases how she stays connected with her children through artificial intelligence bundled in Qubo Smart Baby Camera while she is away for work. The campaign highlights Qubo’s key features that help Kareena in managing work and motherhood seamlessly.
Kareena Kapoor Khan exemplifies how motherhood and professional growth can go hand-in-hand. The actor, along with her partner Saif Ali Khan became second-time parents earlier this year. A powerhouse of talent, the hands-on doting mother to two adorable boys has always challenged conventional norms to set examples for women to embrace motherhood without giving up their passion for work. She has worked on films, television shows and her radio show, all through her second pregnancy whilst also simultaneously looking after Taimur Ali Khan, her first-born.
The 60-second digital film is available on Instagram at:
The ad features Kareena using Qubo’s Baby Cam to stay connected to her children, underscoring how technology can enable new moms to resume work without any worries. The film brings to life how she has been able to seamlessly get back to work, post the birth of her second child with the help of Qubo Baby Cam- India’s first truly Smart Baby Monitor.
“New parents always face a tough time trying to balance their professional and personal lives, especially working mothers who want to kick-start work after their maternity break,” shared Kareena. “However, this shouldn’t hinder the way the kids are being taken care of. Qubo Smart Baby Camera is a product that falls in the right space. It is a must have for young and expectant mothers who are going back to work.”
Qubo Baby Cam and App lets you remotely monitor your little one at any point in time with Full HD Image quality, be it day or night, and seamlessly talk back with crisp and clear two-way Audio. With Breakthrough AI, it instantly notifies you when your baby cries and automatically plays its favourite lullaby to soothe him/her. With the Virtual Crib, you can even mark a safe zone for your baby and get notified as soon as baby leaves the zone. It also allows you to see everything your baby has been doing through the day with a beautiful time lapse video, hence, making it a perfect video gallery of his/her precious childhood moments.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
