MAM
Kareena Kapoor is Garnier India’s brand ambassador
MUMBAI: Hair care brand Garnier has signed Bollywood star Kareena Kapoor as their brand ambassador in India.
Kapoor will appear in print ads as well as a TVC pushing the Garnier Nutrisse brand. The TVC will be shot by Stuart McLeod who has also filmed ads for Garnier across the globe. The company says that Nutrisse captures the perfect brown for Indian hair. Garnier India GM Phillipe Raffray says, ” Every season Garnier Nutrisse launches hair colour keeping in line with the international trends. It communicates the brand’s unique combination of fashion and nourishment. Around the world Garnier associates itself with a leading style icon. In India we have chosen Kareena Kapoor for her distinctive style, attitude and her iconic status among the youth in India.”
Kapoor says, ” It is an honour to be associated with Garnier in India. According to me beauty is up to the individual and how it fits their personal style. Garnier products are made to embrace every individual’s unique beauty. Using Garnier Nutrisse has enhanced the way I look and feel.”
Kapoor will showcase Garnier’s shades for the season – True Brown. Developed with Garnier’s latest technology the two new shades – Frosted Brown 5.03 and Goldeon Mahogany Brown deliver colour in one step. Garnier Nutrisse is available in 13 shades like black and dark brown for complete grey coverage to fashion shades like Reds, Golds and Coppers.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
