MAM
Kantar Marketplace hits $100 million revenue milestone
Mumbai: Registering a significant milestone in its transformation journey, data-driven analytics Kantar on Monday announced that the cumulative revenue for Kantar Marketplace, its market research platform, has reached $100 million within two-and-a-half years of operation.
Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility. Built on a foundation of Kantar’s expertise and proven methodologies, it delivers decision-quality insights in as little as a few hours. The automated platform features a range of consumer insights solutions that accelerate business decision-making – whether brands are getting feedback on an idea, developing a new product or launching a campaign.
In 2021 YTD* (Year to 30 September 2021) Kantar Marketplace is testing approximately 1000 creative and innovation assets per month, up 250 per cent compared with 2020 YTD and serving more than 500 client organisations, an increase of 150 per cent in 2020, including Coca-Cola, Diageo, Johnson & Johnson, Mastercard, Samsung, Reckitt, Vodafone, Walgreens Boots Alliance, and many more. It is available in 65 markets globally.
The newest solution suite on Kantar Marketplace is designed to support the innovation and product development lifecycle, with tools to help clients identify the best ideas, test and optimise concepts, and get-to-market quickly with packaging design testing. This builds on the creative effectiveness, media optimisation and brand insights solutions available on the platform.
At the heart of all Kantar Marketplace solutions is Kantar’s ‘Meaningfully Different’ framework, giving clients a reliable way to understand whether their marketing is likely to drive sales and brand equity. Insights delivered by Kantar Marketplace are fast, and tied to key business outcomes, providing greater decision-making confidence for the brands that use it.
“This is a fantastic milestone for Kantar Marketplace. The context that our clients’ businesses operate in is evolving rapidly, and they expect high quality insights faster than ever before. To have achieved $100m in sales just 30 months from launch is a ringing endorsement of the platform and our team,” said Kantar Marketplace MD Will Galgey, commenting on the achievement. “The growth in client users, as well as the increasing frequency with which clients turn to the platform to address their research needs, gives us great confidence that Kantar Marketplace will only go from strength to strength as more products and clients come onboard.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
