MAM
Kantar Marketplace hits $100 million revenue milestone
Mumbai: Registering a significant milestone in its transformation journey, data-driven analytics Kantar on Monday announced that the cumulative revenue for Kantar Marketplace, its market research platform, has reached $100 million within two-and-a-half years of operation.
Launched in mid-2019, Kantar Marketplace offers insights professionals, marketers and agencies the ability to build meaningfully different brands with speed and agility. Built on a foundation of Kantar’s expertise and proven methodologies, it delivers decision-quality insights in as little as a few hours. The automated platform features a range of consumer insights solutions that accelerate business decision-making – whether brands are getting feedback on an idea, developing a new product or launching a campaign.
In 2021 YTD* (Year to 30 September 2021) Kantar Marketplace is testing approximately 1000 creative and innovation assets per month, up 250 per cent compared with 2020 YTD and serving more than 500 client organisations, an increase of 150 per cent in 2020, including Coca-Cola, Diageo, Johnson & Johnson, Mastercard, Samsung, Reckitt, Vodafone, Walgreens Boots Alliance, and many more. It is available in 65 markets globally.
The newest solution suite on Kantar Marketplace is designed to support the innovation and product development lifecycle, with tools to help clients identify the best ideas, test and optimise concepts, and get-to-market quickly with packaging design testing. This builds on the creative effectiveness, media optimisation and brand insights solutions available on the platform.
At the heart of all Kantar Marketplace solutions is Kantar’s ‘Meaningfully Different’ framework, giving clients a reliable way to understand whether their marketing is likely to drive sales and brand equity. Insights delivered by Kantar Marketplace are fast, and tied to key business outcomes, providing greater decision-making confidence for the brands that use it.
“This is a fantastic milestone for Kantar Marketplace. The context that our clients’ businesses operate in is evolving rapidly, and they expect high quality insights faster than ever before. To have achieved $100m in sales just 30 months from launch is a ringing endorsement of the platform and our team,” said Kantar Marketplace MD Will Galgey, commenting on the achievement. “The growth in client users, as well as the increasing frequency with which clients turn to the platform to address their research needs, gives us great confidence that Kantar Marketplace will only go from strength to strength as more products and clients come onboard.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
