MAM
Kantar appoints Efrain Ribeiro as chief research officer
MUMBAI: WPP’s data investment management arm Kantar has appointed Efrain Ribeiro as its chief research officer (CRO), effective 1 November.
Ribeiro takes over the role from Renee Smith, who is leaving to join the Colorado-based research company GutCheck.
He was previously CRO of Kantar subsidiary Lightspeed Research.
As Kantar CRO, he will drive both quality and innovation across its 12 operating companies, especially in the fast-developing area of mobile research, and act as a catalyst for collaboration with the operating company teams on the development of new products and solutions.
Kantar president Wayne Levings said, “In Efrain, we have the ideal replacement for Renee. He has almost 40 years of experience and will be able to both pick up and continue to drive our research agenda, which includes putting mobile first and bringing technology to the heart of what we do.”
“I’d like to thank Renee for her valuable contribution over the past five years. She has been an inspirational CRO and a very popular colleague and we all wish her well for the future,” Levings added.
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
