Ad Campaigns
Kamdhenu Paints launches ‘Be Indian Buy Indian’ campaign
MUMBAI: Kamdhenu Paints has launched a new social media campaign to amplify PM Modi's message of being “Vocal For Local” and self-reliability as the country emerges from the shadows of Covid2019. The extended lockdown conditions have forced shops and factories to close their business which has impacted the economy adversely.
The campaign "Be Indian Buy Indian" will encourage all Indians to buy "Made in India" products by using only some specially curated creatives on the social media platforms. The campaign will also encourage citizens to look for Made in India tags just as they check manufacturing date and MRP of items before buying any product. This simple principle, if followed, will help the country as to rebuild its economy and become self-reliant.
Kamdhenu had also run a successful social media campaign previously in support of the Janta Curfew called by the Prime Minister on 22 March. Kamdhenu had also launched a social media campaign – India Mil Kar Fight Karo Na: Together we will defeat Corona, to spread awareness on Covid2019.
Kamdhenu Ltd director Saurabh Agarwal said: “The fight against the pandemic Covid2019 is a joint effort by the government and citizens of the country. Kamdhenu Paints, as a responsible Indian Company has been doing its bit in contributing to the fight. By leveraging social media platforms to promote awareness and by standing firmly behind the government in its effort, we hope to have played our part and we will continue with our initiatives to reach out to registered painters and other needy in help.”
As lockdown guidelines are being relaxed incrementally, we must continue to co-operate with the government and care for each other as a society. With the economy suffering because of the lockdown, this is the time for us, as citizens to listen to the appeal made by PM Modi and buy locally produced goods and services only. Kamdhenu Paints encourages everyone to follow all safety guidelines issued by the government and we will continue to stand with the government in its initiatives.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
