MAM
Kamal Haasan signs up with Alliance Media & Entertainment
MUMBAI: Padma Shri actor-writer-director Kamal Haasan has agreed to do brand endorsements and has signed up exclusively with celebrity and talent sourcing and management firm Alliance Media & Entertainment for this purpose.
This marks a first in the actor’s nearly five decade long career which began when he started acting as a 3-year-old.
Alliance Media & Entertainment founder and MD Sunil Doshi said, “We shall soon announce which brand Mr Kamal Haasan will be endorsing. Mr Kamal Haasan is known for his ideals and principles, and needless to say, we shall advise him to pick a brand that fits with his values and stature, and will have a campaign to match.”
Haasan said, “I have signed up with Sunil Doshi’s Alliance Media because I believe it is India’s most respected talent management firm and is known to provide excellent strategic counsel to several top celebrities and personalities. I look forward to yet another first – that of brand endorsement – in my creative life, and to keep being able to do my bit for society.”
Revealing why Kamal Haasan has decided to go in for brand endorsement, Doshi said, “Kamal Haasan has certain plans for his work in social service, but is also unwilling to rely on external sources of funding those plans. Therefore, he feels that endorsements with leading companies and brands that have a strong commitment to society and causes would be an appropriate and independent means of fulfilling his vision.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
