Brands
Kalyan Jewellers to invest Rs 300 crore in four new showrooms
MUMBAI: Kalyan Jewellers, which recently inaugurated its flagship showroom in Chennai, plans to launch four more showrooms with a total investment of Rs 300 crore.
The four new showrooms of 15,000 sq. feet each will be opened in Chrompet, Adyar, Vellacherry and Anna Nagar. Of these, two will be during the course of this financial year, whereas the other two in the early part of next year.
Movie star Amitabh Bachchan along with his daughter-in-law and actress Aishwarya Rai Bachchan inaugurated Kalyan Jewellers’ first showroom in Chennai. The duo are also the brand ambassadors of Kalyan Jewellers along with Prabhu Ganesan, Nagarjuna, Shivaraj Kumar, Manju Warrier and Vikram Prabhu. This will be Kalyan Jewellers’ 50th showroom in South India and 78th store globally.
The company claims to have invested close to Rs 200 crore in its flagship store at T Nagar. This is also the largest investment by any jeweller in a single showroom across the country. The showroom is spread across 40,000 sq. feet and will display 600 kg of jewellery. It had also unveiled a pre-launch multimedia campaign for the same.
Speaking in Tamil, Amitabh Bachchan said, “I have worn the ‘vesti’ on my own and want to greet my Tamil ‘Vaadiyar’ Prabhu. I have been associated with the Tamil film industry for the last forty years including superstars like Sivaji Ganesan. I am happy to be a part of the Kalyan Jewellers launch in Chennai.”
“I have always had a special bond with Chennai. This inauguration of Kalyan Jewellers is special as it is my first such event with my ‘Paa’. The inaugural store of Kalyan Jewellers in Chennai is very impressive and I encourage all Chennaites to shop for their jewellery from the five lakh designs available here,” said Aishwarya.
Ganesan added, “I am very happy that Kalyan Jewellers has launched its inaugural showroom in Chennai in my very own T Nagar. I have cherished my relationship with Kalyan Jewellers and the promoter family of Kalyanaraman. It is a privilege to share the stage with my father’s ‘Thambi’ Amitabh Bachchan, my ‘Marumagal’ Aishwarya and the other stars of Indian film industry.”
Brands
Flipkart plays on Ugadi vs Yugadi debate in festive campaign
Light-hearted film turns pronunciation clash into deals and delight
MUMBAI: Flipkart is turning a tongue-twister into a talking point with its latest campaign around Ugadi, playfully diving into the age-old debate of Ugadi versus Yugadi.
Conceptualised by 22feet, the campaign leans into a simple cultural truth. While pronunciation may differ across Andhra Pradesh, Telangana and Karnataka, the festive spirit and the urge to shop remain universal.
The campaign film captures this with a humorous back-and-forth between Telugu and Kannada speakers arguing over the ‘right’ way to say the festival’s name, only to land on a cheerful twist where both sides are rewarded. It is less about settling the debate and more about celebrating it.
At the centre of the activation is an interactive microsite, where users can share festive wishes and unlock exclusive deals on the Flipkart app. The idea turns a linguistic quirk into a participative experience, nudging users to engage while they browse.
The campaign is being amplified across digital platforms, including Meta, along with integrations on Flipkart’s own ecosystem, encouraging users to join the conversation and cash in on festive offers.
22feet chief creative excellence officer Vishnu Srivatsav said, “Small cultural nuances often create the most interesting ideas. The pronunciation debate gave us a playful starting point, and from there we built a take that is both celebratory and distinctive.”
In blending humour with heritage, Flipkart’s campaign shows that sometimes, it is not about who is right, but how everyone can win, especially when there are deals on the table.
