Brands
Kalki’s Mushk collection wedding wear wows at Lakme Fashion Week
MUMBAI: Rooted in rich heritage, fashion house Kalki’s Mushk collection brought forth a couture revolution characterised by exquisite handwoven embroidery that captured the essence of traditional artistry. It signaled the evolution of wedding couture on day four at the Lakme Fashion Week in partnership with FDCI.
The Mushk collection showcased a palette of soft, romantic hues, including antique golds, shimmering champagnes, and delicate dusky pinks. Each silhouette redefined elegance, featuring intricately embroidered jacket styles, flowing wide-legged pants, structured peplums, fishtail skirts, and new-age lehengas. For grooms, the collection offered a selection of embroidered blazers, hand-done sherwanis, and sleek ethnic zipper jackets, seamlessly merging tradition with modern sophistication.
 |
|
 |
The intricate embroidery and vibrant colours of Mushk spoke of the deep bonds shared among loved ones, transforming weddings into cherished memories. As part of Kalki’s commitment to excellence, the collection emphasised sustainable practices while showcasing the artistry of skilled artisans. The show was a captivating journey, celebrating love, connection, and the timeless beauty of tradition.
Shraddha Kapoor walked the ramp for Kalki, beautifully showcased their labour of love in her stunning outfit. She shared her experience, saying, “Walking for Kalki for the first time was such an amazing experience! The Mushk collection really felt personal—especially this lehenga with its gorgeous Banarasi touch—it made me feel elegant and connected to my roots.. Loved bringing it to life on the runway!.”
Shraddha’s outfit presented Kalki’s baby pink lehenga ensemble, where tradition met modernity. This outfit wasn’t just clothing; it was a piece of history, crafted from luxurious brocade velvet and featured intricate handwork with stunning cutdana, moti work, and exquisite stone embellishments all over the kali. The enchanting scalloped dupatta and coordinating blouse added a touch of elegance that completed the look. With its old-world charm and fresh, contemporary flair, this ensemble reflects the Banarasi heritage of the modern era.
Kalki director Nishit Gupta said, “Mushk comes from a place of deep connection for me—it’s not just about creating couture but about being part of your most treasured moments. I wanted this collection to feel like a blend of heritage nostalgia and something beautifully new, capturing the essence of wedding celebrations that stay with us forever. My hope is that it leaves an impression that’s as lasting as the memories you’ll make wearing it. I absolutely loved Shraddha! She totally owned the runway as a showstopper and felt like a perfect muse for our collection.”
The bridal fashion and lehngas can be picked up at Kalki flagship stores and exclusive pop-ups in multiple cities, online at Kalkifashion.com, and through video shopping for international buyers.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
