Brands
Kalki Fashion rises as India’s mid-luxury favourite
MUMBAI: India’s fashion scene is getting a stylish shake-up, and it is coming from the middle. As the country’s mid-luxury market surges, Kalki Fashion has carved out a front-row seat by offering couture-inspired craftsmanship without couture-level prices.
With India’s luxury market expected to touch 12.1 billion dollars by 2025, demand is booming among shoppers who want refined design, rich detailing and premium experiences at more attainable price points. New-age couples, in particular, are driving the trend as they look for bridal and occasion wear that blends grandeur with value.
Kalki Fashion has become one of the strongest forces powering this shift. Founded in 2007, the brand has built its identity on meticulous Indian craftsmanship paired with contemporary aesthetics. Its collections span bridal couture, festive wear, men’s occasion wear and Indo-western styles, all anchored in intricate embroidery, textured fabrics and modern silhouettes. The result is couture impact at accessible pricing.
The brand’s retail footprint mirrors the rise of mid-luxury across India. Kalki is present in key tier 1 and tier 2 cities including Mumbai, Delhi, Hyderabad, Ahmedabad, Bengaluru, Surat, Indore and Ludhiana. Demand has also grown globally, with a loyal customer base emerging across the United States, the United Kingdom, Canada, Australia and the Middle East.
By blending artisanal techniques with modern design at prices that widen access, Kalki Fashion has emerged as one of the most influential players shaping India’s fast-growing mid-luxury fashion landscape, both at home and across global South Asian communities.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
