Brands
Kajol and Tanuja unite for Kellogg’s Muesli campaign
MUMBAI: When Kajol and Tanuja share screen space, you know something special’s cooking. In this case, it’s breakfast. Kellanova has brought together Hindi cinema’s beloved mother-daughter pair for its latest Kellogg’s Muesli campaign, marking the first time the two have appeared together in an advertisement. The digital film showcases how a power-packed breakfast transcends generations, with the duo bonding over bowls of the brand’s signature 12-in-1 blend.
At the heart of the campaign is Kellogg’s Muesli’s “Power Breakfast” proposition, a carefully crafted mix of 12 nourishing ingredients. Think almonds, oats, seeds, raisins, cranberries, and papaya, all combining to create what the brand calls a nutritionally diverse breakfast experience. Every spoonful promises multiple textures and flavours in one bowl.
“We wanted to accelerate discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner,” said Kellanova South Asia senior director of marketing Vinay Subramanyam. “And therefore, we have this beautiful film with Kajol and Tanuja coming together on screen for the first time, showcasing how Kellogg’s Muesli is relevant across generations.”
The timing couldn’t be better. India’s muesli category is experiencing significant momentum as consumers hunt for convenient yet nourishing breakfast options. Kellanova, formerly known as Kellogg Company, has responded by expanding its range to include fruit, nuts & seeds, nuts delight, fruit magic, 0 per cent added sugar, millet muesli, choco millet muesli, and chocolate muesli. Each variant caters to evolving tastes whilst maintaining the brand’s nutritional promise.
The choice of Kajol and Tanuja is particularly clever. Beyond their real-life relationship, the pair represent genuine cross-generational appeal in Indian entertainment. Their on-screen chemistry adds authenticity to a campaign about shared breakfast moments, making the message feel less like marketing and more like a genuine family ritual.
With this campaign, Kellanova reinforces its position in the increasingly crowded breakfast space, betting that the combination of star power, nutritional credentials, and multi-generational appeal will help more Indians discover what 12 ingredients can do for their morning routine.
Sometimes the best way to sell breakfast is simply to show people enjoying it together. When those people happen to be Kajol and Tanuja, well, that’s just good casting.
Brands
Dunkin’ Donuts to exit India as Jubilant FoodWorks ends 15-year franchise deal
The quick service restaurant giant is ending a 15-year franchise partnership with the American doughnut chain, even as it renews its Domino’s agreement for another 15 years
NOIDA: Dunkin’ is done in India. Jubilant FoodWorks Ltd, the country’s leading quick service restaurant operator, has decided not to renew its franchise agreement with the American coffee and doughnut chain, and will wind down its Indian stores in a phased manner before December 31, 2026, bringing a 15-year partnership to a quiet, loss-laden close.
The decision, approved by JFL’s board on March 30, 2026, ends a relationship that began with a Multiple Unit Development Franchise Agreement signed on February 24, 2011. JFL will now evaluate and undertake what it described in a regulatory filing as the “rationalisation and/or cessation of certain operations and/or sale, transfer or disposal of assets and/or assignment or transfer of franchise rights,” all in consultation with Dunkin’s brand owners and strictly within the terms of the original agreement.
The numbers tell the story bluntly. In the financial year 2024-25, Dunkin’ India posted a revenue of Rs 37 crore against a loss of Rs 19 crore — a haemorrhage that was always going to test the patience of a parent company recording revenues of Rs 6,104 crore and a profit of Rs 194 crore in the same period. Doughnuts, it turns out, were never going to move the needle.
The contrast with JFL’s handling of its other marquee franchise could hardly be sharper. Even as it walks away from Dunkin’, the company has just doubled down on Domino’s, signing a fresh Master Franchise Agreement on March 31, 2026, granting it exclusive rights to develop and operate Domino’s Pizza stores in India for 15 years, with an option to renew for a further 10.
JFL, incorporated in 1995 and promoted by the Bharatia family, operates a network of more than 3,500 stores across six markets — India, Turkey, Bangladesh, Sri Lanka, Azerbaijan and Georgia. Its portfolio includes Domino’s and Popeyes on the global side, and two home-grown brands: Hong’s Kitchen and COFFY, a café brand in Turkey.
For Dunkin’, India was always a stretch. The brand never quite cracked the cultural code in a market where filter coffee and chai command fierce loyalty and where the doughnut remains, at best, an occasional indulgence rather than a daily habit. Fifteen years, mounting losses and a parent with better things to spend its capital on was always going to be a difficult equation to solve.
The doughnut has had its last day. The pizza, however, is staying.
