Brands
Kajol and Tanuja unite for Kellogg’s Muesli campaign
MUMBAI: When Kajol and Tanuja share screen space, you know something special’s cooking. In this case, it’s breakfast. Kellanova has brought together Hindi cinema’s beloved mother-daughter pair for its latest Kellogg’s Muesli campaign, marking the first time the two have appeared together in an advertisement. The digital film showcases how a power-packed breakfast transcends generations, with the duo bonding over bowls of the brand’s signature 12-in-1 blend.
At the heart of the campaign is Kellogg’s Muesli’s “Power Breakfast” proposition, a carefully crafted mix of 12 nourishing ingredients. Think almonds, oats, seeds, raisins, cranberries, and papaya, all combining to create what the brand calls a nutritionally diverse breakfast experience. Every spoonful promises multiple textures and flavours in one bowl.
“We wanted to accelerate discovery through an impactful film that brings out the 12-in-1 Power Breakfast proposition in an endearing manner,” said Kellanova South Asia senior director of marketing Vinay Subramanyam. “And therefore, we have this beautiful film with Kajol and Tanuja coming together on screen for the first time, showcasing how Kellogg’s Muesli is relevant across generations.”
The timing couldn’t be better. India’s muesli category is experiencing significant momentum as consumers hunt for convenient yet nourishing breakfast options. Kellanova, formerly known as Kellogg Company, has responded by expanding its range to include fruit, nuts & seeds, nuts delight, fruit magic, 0 per cent added sugar, millet muesli, choco millet muesli, and chocolate muesli. Each variant caters to evolving tastes whilst maintaining the brand’s nutritional promise.
The choice of Kajol and Tanuja is particularly clever. Beyond their real-life relationship, the pair represent genuine cross-generational appeal in Indian entertainment. Their on-screen chemistry adds authenticity to a campaign about shared breakfast moments, making the message feel less like marketing and more like a genuine family ritual.
With this campaign, Kellanova reinforces its position in the increasingly crowded breakfast space, betting that the combination of star power, nutritional credentials, and multi-generational appeal will help more Indians discover what 12 ingredients can do for their morning routine.
Sometimes the best way to sell breakfast is simply to show people enjoying it together. When those people happen to be Kajol and Tanuja, well, that’s just good casting.
Brands
Rohini Laya Venkateswaran named executive director at Gillette India
P&G veteran with two decades of experience steps into leadership role
NEW DELHI: Rohini Laya Venkateswaran has been appointed executive director at Gillette India Pvt. Ltd., bringing with her more than two decades of experience across sales, strategy and brand leadership within the consumer goods sector. In her new role, she will help steer the company’s strategic direction and growth while strengthening its footprint in the grooming and personal care category.
Venkateswaran joins the board after a long career at Procter & Gamble, where she spent nearly 21 years shaping sales strategy, building brands and driving market expansion across India and international markets.
Most recently, she served as chief sales officer for India at P&G. Prior to that, she was vice president and country manager for east gulf markets, overseeing operations in Kuwait, Oman, Bahrain and Qatar while also guiding sales strategy across the Gulf region, including the UAE.
Earlier in her career, she led sales strategy and planning for India while serving as marketing leader for brands such as Olay and Old Spice. During this stint, she focused on reshaping go-to-market channels and building awareness through digital, social and influencer-led campaigns to drive growth.
Her journey at P&G also included roles such as director sales strategy and planning leader India, associate director modern retail and ecommerce, regional manager for Delhi and Rajasthan, and several key account and trade marketing roles across the country. She also spent time in the United States working on the P&G Walmart international team, collaborating on global retail initiatives.
Venkateswaran holds an MBA in marketing from SP Jain Institute of Management and Research and a bachelor’s degree in mechanical engineering from RV College of Engineering.
With her mix of sales acumen, brand-building experience and global exposure, Venkateswaran’s appointment signals a sharpened focus on growth and market leadership for Gillette India.
