Brands
Kajal Aggarwal launches home lifestyle brand
Mumbai: Renowned actress Kajal Aggarwal, widely acclaimed for her stellar career in cinema, is poised to make a lasting impact in the home lifestyle Space with the introduction of her exclusive Brand Licensing Program. Partnering with Swag, a brand licensing company renowned for creating and establishing some of India’s most prominent celebrity-led brands, Kajal Aggarwal aims to bring her visionary home design ideas to life.
Inspired by a profound passion for blending India’s rich cultural heritage with contemporary living aesthetics, her Brand Licensing Program promises to seamlessly integrate traditional artistry with modern design sensibilities. She aims to develop premium home lifestyle products that resonate with both heritage enthusiasts and modern homeowners.
For the upcoming launch of her Brand Licensing Program at the HGH India tradeshow, renowned celebrity Kajal Aggarwal expressed her enthusiasm, stating, “At this stage in my life, focusing on Home Lifestyle categories comes naturally.” I am deeply passionate about the vibe and design aesthetics that shape our homes. I am looking forward to bringing my home design ideas to fruition through my brand and am excited to meet and engage with industry leaders at HGH India to explore potential collaborations.”
Swag CEO Vishal Sinha stated, “Kajal Aggarwal holds significant influence, and this Brand Licensing Program offers a unique opportunity for companies in the Home Lifestyle sector to collaborate with her. It enables the creation of products that authentically reflect her persona and design ideas, which are aspirational and resonate well with target consumers, fostering strong consumer engagement.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.








