Brands
Kajal Aggarwal launches home lifestyle brand
Mumbai: Renowned actress Kajal Aggarwal, widely acclaimed for her stellar career in cinema, is poised to make a lasting impact in the home lifestyle Space with the introduction of her exclusive Brand Licensing Program. Partnering with Swag, a brand licensing company renowned for creating and establishing some of India’s most prominent celebrity-led brands, Kajal Aggarwal aims to bring her visionary home design ideas to life.
Inspired by a profound passion for blending India’s rich cultural heritage with contemporary living aesthetics, her Brand Licensing Program promises to seamlessly integrate traditional artistry with modern design sensibilities. She aims to develop premium home lifestyle products that resonate with both heritage enthusiasts and modern homeowners.
For the upcoming launch of her Brand Licensing Program at the HGH India tradeshow, renowned celebrity Kajal Aggarwal expressed her enthusiasm, stating, “At this stage in my life, focusing on Home Lifestyle categories comes naturally.” I am deeply passionate about the vibe and design aesthetics that shape our homes. I am looking forward to bringing my home design ideas to fruition through my brand and am excited to meet and engage with industry leaders at HGH India to explore potential collaborations.”
Swag CEO Vishal Sinha stated, “Kajal Aggarwal holds significant influence, and this Brand Licensing Program offers a unique opportunity for companies in the Home Lifestyle sector to collaborate with her. It enables the creation of products that authentically reflect her persona and design ideas, which are aspirational and resonate well with target consumers, fostering strong consumer engagement.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
