MAM
Kaizzen talks policy as consultancy expands with public affairs vertical
MUMBAI: Kaizzen is turning up the volume in the policy world! The award-winning communications consultancy has unveiled its new Public Affairs Advisory Services, a move designed to help businesses and institutions navigate India’s ever-shifting regulatory landscape.
In a world where policies change faster than social media trends, Kaizzen’s latest expansion is all about giving businesses the right playbook to engage with policymakers, track legislative shifts, and build narratives that matter. The new vertical will cover everything from stakeholder mapping and government engagement to policy advocacy and crisis management.
“India is on the fast track to becoming the world’s third-largest economy, and smart policy engagement is the key to sustainable growth. With Kaizzen’s Public Affairs practice, we aim to bring together leaders, industry experts, and policymakers to shape the future,” said Kaizzen founder & CEO Vineet Handa.
To lead the charge, Kaizzen has onboarded two policy heavyweights. Jitendra Lall steps in as senior director, armed with 27 years of experience in compliance, business continuity, & policy advocacy. Joining him is Kalyan Ranjan, a veteran with over three decades of expertise in public affairs, corporate communications, & sustainability.
Ranjan, known for his “Together, we grow” philosophy, is optimistic about the road ahead. “Our goal is to create a dynamic platform that fosters meaningful stakeholder engagement, aligned with the government’s vision to enhance ease of doing business,” he said.
With this bold expansion, Kaizzen is not just advising on policy—it’s shaping the conversation. Businesses, take note: the future of public affairs just got a whole lot smarter!
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
