MAM
Kaizzen ropes in Suresh Rangarajan to sharpen its southern storytelling
MUMBAI: In the game of PR, you either make the story or miss the moment. Kaizzen clearly knows which side it’s playing for. In a strategic masterstroke, the firm has appointed veteran communications guru Suresh Rangarajan as senior vice president – south, effective 2 April 2025. And if resumes could talk, his would drop the mic.
With 25+ years under his belt, Rangarajan isn’t just walking into the role—he’s marching in with a narrative arsenal. Having crafted stories for marquee names like Tata Motors, Vodafone India, Nissan Motor India, and Concept PR, he’s no stranger to campaigns that don’t just trend but transform brands.
Rangarajan’s appointment is part of Kaizzen’s laser-sharp strategy to double down on south India—home to tech titans, startups and some of the country’s fastest-growing innovation hubs. His task? Expand operations, drive client growth, and basically make Kaizzen the communications king of the south.
“We are thrilled to welcome Suresh to team Kaizzen as senior vice president for south,” said Kaizzen CEO Vineet Handa. “Kaizzen today has a well-established footprint in Bangalore, Hyderabad and Chennai. I feel he will be one of the strong flagbearers of our services and culture as we continue to grow our service offerings, geographic presence and people strength.”
Rangarajan brings a special flair for the technology, telecom and automotive sectors. Add his crisis calm, stakeholder savvy, and a knack for turning jargon into genius, and you’ve got a leadership hire that means business.
“Suresh’s expertise will not only help expand our client portfolio but also play a crucial role in scaling our specialised verticals. With his addition to our leadership team, we are confident in achieving new milestones in south India,” added Kaizzen COO Nikhil Pavithran.
Rangarajan, never one to mince words, said, “Joining Kaizzen at such an exciting phase of its growth is truly inspiring. Today, communication is not just about storytelling—it’s about building purpose-driven narratives that foster trust, shape perceptions, and drive real business impact. South India is a thriving centre for innovation and entrepreneurship, and I look forward to collaborating with our talented teams and valued clients to craft strategies that make a meaningful difference. Kaizzen’s commitment to excellence and its expanding global footprint make this an exciting opportunity to set new benchmarks in integrated communications.”
The man’s résumé includes pan-India brand command, globe-spanning collaborations, and a creative compass that always points to impact. With Kaizzen placing its bets on the South, Rangarajan might just be the secret sauce in their next growth spurt.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
