MAM
Kaizzen onboards Rakschit Bhardwaj as digital head
Mumbai: Independent integrated communication and marketing agency Kaizzen has strengthened its digital operations and brought on board Rakschit Bhardwaj as head of digital.
He will lead full-service digital offerings and help the new and existing clients transform their digital processes, integrated strategies, brand building, and ROI-driven marketing, MarTech, and experiential services, said the company in a statement.
“We are happy to have someone of Rakschit’s caliber joining us. His rich experience in handling digital and creative services for leading brands will help strengthen our services and team,” said Kaizzen CEO Vineet Handa. “For Kaizzen, digital is a sunrise market, and we see this as a great opportunity to provide best-in-class services.”
Bhardwaj comes with a rich and vast experience of over 18 years in driving digital transformation for brands and creative strategies across the region. His expertise in handling technology, startup, FMCG, and telecom will play a key role in growing operations. He also comes with a girth of experience in leading specific market operations roles and building teams.
“I am excited to join Kaizzen, a fast-growing, award-winning integrated communication and marketing firm to build the digital footprint across India and the international market. My sincere thanks to Vineet for believing in my capabilities and for having me as part of his team. I look forward to bringing in my learnings to help accelerate Kaizzen’s growth in India,” said Bhardwaj.
Bhardwaj has been a part of the leadership and worked with mid and large advertising agencies and corporates including Rediffusion Y&R, DDB Mudra, McCann, Havas Media, TUI, Select Group, and more in the past. Currently based in New Delhi, he has vast experience in managing brands from India, the US, Germany, and Singapore.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
