MAM
Kaizzen launches AI Collective to sharpen modern communications
NEW DELHI: Kaizzen, the communications consultancy, has added a fresh edge to its portfolio with the launch of Kaizzen AI Collective, a new service vertical designed to strengthen reputation management and brand visibility in an AI-first world.
Positioned as a comprehensive, intelligence-led offering, Kaizzen AI Collective expands the firm’s existing capabilities across public relations, crisis communications, digital and social media, creative and production, insights and public affairs. The new services will be available to clients across markets, drawing on Kaizzen’s footprint in India, the UAE and other global hubs.
As artificial intelligence increasingly shapes how stories are created, shared and amplified, Kaizzen believes data-backed decision-making has moved from being a differentiator to a necessity. The AI Collective aims to help brands navigate this shift with sharper strategy, faster execution and clearer measurement.
“Nearly 1.8 billion people worldwide are already using AI, with India second only to China,” said Kaizzen founder and CEO Vineet Handa. “AI is no longer optional. It is a strategic imperative. With Kaizzen AI Collective, we want to help our partners run smarter, more effective campaigns, while also preparing our people to lead in a future where technology and human judgement work together.”
The consultancy sees the new vertical as a key step in its growth journey and in the broader AI-led transformation of India’s communications industry. What sets the Collective apart, Kaizzen says, is the depth and breadth of its offerings, bringing together strategy, intelligence, creativity and measurement under one roof.
Kaizzen COO Nikhil Pavithran, said the focus is firmly on long-term value rather than short-term hype. “Kaizzen AI Collective is not about chasing trends. It is about building capability, credibility and competitive advantage for the ecosystem we operate in. Our commitment is to responsible and ethical AI adoption, with impact that can be clearly measured.”
With this launch, Kaizzen reinforces its positioning as a forward-looking communications partner, ready to meet the evolving needs of businesses and institutions, while future-proofing its talent for a rapidly changing industry.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
