Ad Campaigns
KAI India brings on Yami Gautam to remind women – ‘Choice Is Yours’
MUMBAI: Personal care brand KAI India has rolled out a new digital campaign – Choice is Yours with popular Bollywood actor Yami Gautam. The campaign, launched as a digital video commercial (DVC) a week after International Women’s Day, acknowledges and supports women’s decision to live their dreams in the way they choose.
Choice is Yours encourages women to break free from the limited number of roles the society has defined for them, highlighting examples of a homemaker, a bride, and an aspiring boxer that sends a clear message – encouraging a woman’s right to choose and exemplify the inner strength that enables her to surpass the limitations imposed.
The campaign underscores the importance of freedom for women, an idea promoted by KAI India. The KAI India portfolio offers a wide range of products for women's grooming and beauty needs to help her present herself as a confident individual. Among other things, the campaign will have special focus on KAI’s range of female razors, namely K5 Ease, Can Face and Can Eyebrow razors including Bi-hada Face razor and Bikini line trimmer razor. The products are available at leading e-commerce platforms and retail stores across India.
KAI India managing director Rajesh U Pandya says, “To the modern woman, the opportunity to make a choice is of utmost importance – whether it is about the subject she wants to study, or the way she wants to dress or the life she chooses for herself. The KAI India campaign essentially celebrates this idea of freedom and empowerment of women by offering her the choice of beauty and grooming products. Our range of products for women cater to all that they need. Yami Gautam is not only a powerful actor but a well-known face across the country. With this association, KAI intends to communicate with every woman in the country and extend support towards her choices.”
Popular playback singer Shibani Kashyap has lent her voice to the DVC. The campaign is conceived and executed by Delhi-based digital and creative agency Blue Frog.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
