MAM
KAI appoints Keijiro Takasago as managing director for KAI India
Mumbai: A recognised leader in kitchenware, personal care, and beauty care products, has appointed Keijiro Takasago as the managing director of KAI Manufacturing India Pvt. Ltd. With over three decades of experience in corporate banking and international business leadership across Japan, Thailand, India, and Vietnam, Takasago brings a wealth of expertise in strategic planning, cross-border operations, and client-focused management. His proven ability to navigate complex markets and drive operational excellence makes him the ideal leader to spearhead KAI India’s growth and innovation in the dynamic Indian market.
Takasago’s extensive leadership experience spans diverse industries and roles, including his impactful contributions to business strategy, operational efficiency, and cross-cultural management. His rich exposure in India and other key markets has given him a unique perspective on fostering growth in competitive environments. As he steps into his new role, he is committed to strengthening KAI India’s presence while delivering high-quality, innovative solutions tailored to the needs of Indian consumers.
Keijiro Takasago expressed: “I am deeply honoured to take on the role of Managing Director at KAI Manufacturing India Pvt. Ltd. India is a vibrant and rapidly evolving market, with tremendous opportunities for growth and innovation. My vision for KAI India is to continue expanding our offerings while staying true to our heritage of delivering high-quality Japanese craftsmanship. I look forward to collaborating with the team to create solutions that align with the needs and aspirations of our Indian consumers, driving the brand to new heights.”
Founded in Seki in 1908, KAI has achieved cult status in Japan and worldwide for its high-quality grooming and beauty care products, which blend practical aesthetics with refined craftsmanship. Known for well-designed, innovative houseware and beauty care products, KAI India is committed to delivering products backed by detailed R&D and superior Japanese technology, aiming to become a trusted household name in India. The Japan-based KAI Group, with a legacy spanning over 116 years, has made a foray into the Indian market with the establishment of its manufacturing facility spanned over 30,000 sq. meters in Neemrana, Rajasthan. Bringing an 800-year-old tradition of Japanese blade-forging directly to Indian households, KAI offers a kitchenware range along with high-precision beauty and personal care products, adding value to the daily lives of Indian consumers.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
