MAM
KAFF India welcomes Shital Gupta as new CEO
Mumbai: KAFF India, a pioneering name in the kitchen appliances industry, proudly announces the appointment of Shital Gupta as its new chief executive officer (CEO). With an illustrious career spanning over three decades, Gupta brings a wealth of experience and a proven track record of success to his new role.
Prior to joining KAFF India, Gupta held key leadership positions at prominent industry giants such as Samsung, LG, Videocon, Dish TV Godrej and BPL. His extensive experience in leading renowned organizations highlight his exceptional leadership capabilities and strategic acumen.
Expressing his enthusiasm about the appointment, KAFF India’s MD Deepak Anand, commented, “We are pleased to welcome Gupta to the KAFF family. With his distinguished career and remarkable achievements, we are certain that he will lead our organization into its next phase of growth.
Shital Gupta stated, “I am honored and excited to assume the role of CEO at KAFF India. It is a privilege to be entrusted with this responsibility, and I am committed to leveraging my experience and expertise to contribute to the overall success and expansion of the organization along with the channel expansion. I look forward to working closely with the talented team at KAFF to achieve our shared vision and objectives.”
Gupta’s appointment comes at a pivotal time for KAFF India as the company continues to innovate and expand its presence in the market. With his strategic leadership and deep industry knowledge, KAFF India is poised to achieve new milestones and solidify its position as a leader in the kitchen appliances sector.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
