MAM
JWT wins Xerox account
NEW DELHI: J Walter Thompson (JWT) has won the Xerox account in a closely contested pitch with FCB Ulka. The account was previously with Lowe and, more recently, with Enterprise Nexus. JWT will handle all above and below the line communications for Xerox using traditional and new communications tools.
An official release informs that Thompson Connect, a division of JWT, has simultaneously received the mandate for relationship marketing for Xerox. Besides Xerox, JWT has won several new businesses in the last two months (December 2002-January 2003). These include Cargill Purita, McDowell’s Club Royal Whisky, Unicef Pulse Polio, Kroneburg Beer, MP Power Farm Project, while Thompson Connect has won the accounts of Reliance Infocom and Unilever Vending Machines.The estimated billings of these new accounts amount to over Rs 30 crore annually the release states.
Contradicting indications that 2002 was slow JWT gained high profile accounts such as Tropicana, Frito Lay, Reckitt Benckiser (Dettol, Harpic), Discovery, Delhi Metro, Singer, KFC, Tea Board and Godrej White Goods.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
