MAM
JWT to host Portfolio Night 11 in Mumbai
MUMBAI: JWT India will be hosting Portfolio Night 11, a platform to nurture young talent in the industry in Mumbai. The event gives them an opportunity to showcase their ideas to the most creative minds of the country.
Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry.
This year the event is scheduled to take place simultaneously in over 20 cities on the same date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto. It will be held on 22 May. This is the fourth year that the event is taking place in India.
JWT South Asia CEO Colvyn Harris said, “We are delighted to host Portfolio Night 11 and would like it to be an entry point for unleashing creativity in the new world order. Portfolio Night is an ideal platform that identifies and recognizes fresh creative talent and offers them a unique opportunity of getting mentored and nurtured by the best in the advertising fraternity. This is also the perfect opportunity for industry experts to give back to the industry, by guiding aspiring young creatives and helping them carve a niche for themselves.”
JWT India chief creative officer and managing partner Bobby Pawar said, “JWT India has always encouraged budding talent and Portfolio Night 11 is a platform that celebrates creativity. It is a brilliant opportunity for us to unite the advertising and design communities as the next generation of creative talent makes an exciting foray into the industry.”
Portfolio Night director of content and communications Brianna Graves said, “Portfolio Night is thrilled to have JWT representing Mumbai on the global stage that will be highlighted in May during #PN11. We expect JWT to execute an amazing event that supports the young creative community in Mumbai and allows its best creative leadership to give back to the industry and nurture the advertising leaders of tomorrow.”
Portfolio Night 11 is open to young creative professionals from advertising, digital and design agencies and also senior students of art colleges. JWT India will viral the promotional campaign through broadcast and digital medium. Participants will need to register on their respective city’s page on the Portfolio Night website.
Brands
Janhvi Kapoor teams up with Amaha to spotlight alcohol addiction
‘Off the Rocks’ aims to shift stigma to science in mental health discourse
MUMBAI: Janhvi Kapoor has partnered with Amaha to launch Off the Rocks, an awareness-led initiative that seeks to reframe alcohol addiction as a clinical mental health condition rather than a moral failing.
The initiative comes at a time when alcohol consumption is increasingly normalised in social settings, yet awareness around dependency and addiction remains limited. According to estimates, nearly one in five alcohol users in India may face addiction, but many continue without diagnosis or access to professional care, often held back by stigma or lack of understanding.
Kapoor said the idea for the campaign stemmed from a gap she has observed in public conversations. “The conversation around alcohol is either completely absent or deeply judgmental, and neither serves the people who actually need support,” she said. “Alcohol addiction is real, it’s clinical, and it affects people across every walk of life.”
Off the Rocks is designed as a long-term, multi-format effort rather than a one-off campaign. It will feature expert-led discussions, personal stories, and accessible content aimed at building awareness, reducing stigma, and guiding individuals towards professional help.
To ensure clinical depth, Kapoor has teamed up with Amaha, a full-spectrum mental health organisation with a large network of psychiatrists and psychologists. The organisation brings both infrastructure and expertise, particularly in treating moderate to severe mental health conditions, including alcohol use disorder.
“Addiction sits at the intersection of neuroscience, psychology, and lived experience, and remains one of the most stigmatised conditions we see,” said Amaha founder and CEO Amit Malik. He added that the initiative would help connect public awareness with credible, evidence-based care.
Amaha currently operates across multiple cities with in-person centres and digital services, offering therapy, psychiatry, and self-care tools in several languages. Its platform has reached millions globally, reflecting a growing demand for structured mental health support in India.
With Off the Rocks, Kapoor and Amaha are attempting to shift the narrative from blame to understanding, and from silence to support. If it succeeds, the initiative could help more people recognise when social drinking crosses the line and, more importantly, where to turn next.
