MAM
JWT, Starcom bag creative & media duties for Hungama
MUMBAI: UTV has finalised JWT as the creative agency and Starcom as the AOR for its kiddies channel Hungama TV which is set to launch in August this year. Industry estimates say that the mid-size account could be anywhere in the range of Rs 80 – 100 million.
“We decided on JWT for their strategic approach and creative inputs. The agency displayed exemplary understanding of the brief. And Starcom won us over with their out of the box approach and innovative media selection given that the media vehicles themselves are limited for a broadcast product,” says Hungama TV vice president content and communications Shalini Rawla.
“It was a very focused brief and a clearly differentiated product. As we discovered, most of us are still kids at heart and we had a terrific time working on the pitch. I believe some of our passion came through in our presentation. We look forward to lots of excitement on this account,” said JWT general manager and senior VP Tarun Rai.
“This was one pitch where the agency and the client minds matched one hundred percent. Many of our recommendations were also based on our proprietary framework Passion Group Marketing. We believe this year will be to Kids’ channels what last year was to News. Hungama TV has all the right ingredients and the roadmap to emerge as the leader in this segment. Naturally, we are happy to be part of the action,” Starcom MD West and South Ravi Kiran.
Speaking to indiantelevision.com about what gave them an edge over Mediacom who was also involved in the pitch, Kiran said, “We gathered child related insights from eight to ten markets around the world and found out how children consume and look at media. And our presentation was based on that. I think that’s what gave us the advantage.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
