MAM
JWT launches Worldmakers in India
MUMBAI: JWT has announced the launch of the Indian edition of Worldmakers, hosted by JWT Worldwide chairman and CEO Bob Jeffrey.
Worldmakers is a Web-based talk show series created and produced by JWT, first launched in January 2012.
The latest edition of Worldmakers, which can be viewed on JWT Worldwide’s YouTube channel, takes the conversation to Mumbai where Jeffrey meets with the leading innovators, storytellers and entrepreneurs who are influencing technology and industry in India and beyond.
Meeting with the country’s most influential creative and business-minded thought leaders, Worldmakers: India delves into the nuances of the country and what it means to be both creative and successful in the market.
Worldmakers: India guests include Akhil Gupta (senior managing director and chairman of Blackstone India), Prahlad Kakkar (Indian ad film director), Roopak Saluja (founder and managing director of Bang Bang Films), Ram Madhvani (ad film director), Rahul Bose (Indian actor, screenwriter, director), Dibankar Banerjee (film director and screenwriter), Tara Sharma (British Indian actress) and Colvyn Harris (CEO JWT South Asia).
JWT’s Worldmade outlook seeks influence and inspiration from the international community, and the blossoming Indian market is an important one for advertisers and brands looking to identify emerging global opportunities.
“India is an important driver of global economy and a key market across many industries. Our candid conversations with the influencers who are driving change and shaping culture in India offer powerful Worldmade insights into opportunities and strategies for future success in this growing market,” said Jeffrey.
Digital
The human edge: Why creativity beats AI in communication, Starstuff Labs report
As AI floods content, human insight and originality remain irreplaceable
NEW DELHI: Artificial intelligence is cheaper, faster, and more accessible than ever, yet creativity and human judgement remain the secret sauce that machines cannot replicate.
What started as a tool for efficiency is now shaping how messages are crafted, audiences are reached, and decisions are made. But as AI-generated content multiplies, questions about quality, trust, and originality are multiplying too.
Ahead of the AI Impact Summit 2026 in New Delhi, Starstuff Labs has weighed in with The Human Edge: AI, Creativity, and the Future of Communication. The report examines how organisations are embracing AI in creative workflows, while highlighting why judgement, originality, and accountability remain distinctly human.
“Even as AI boosts speed and scale, it struggles with nuance, empathy, and cultural context. Human oversight is essential to keep content authentic,” said Starstuff Labs director Raghu Kalra. “This study explores how creatives can prepare for a future flooded by AI-generated material.”
The research draws insights from creative, psychological, corporate, and developmental professionals across the globe. One clear trend stands out: while being AI-enabled is now expected, safeguarding a unique voice and ethical judgement sets organisations apart.
With teams layering AI onto existing workflows without rethinking authorship, differentiation no longer comes from technology alone. The ability to interpret context, question outputs, and decide what is appropriate is what gives humans the edge.
Designed to be accessible for visually impaired readers, the report signals a turning point for the creative industry: in a world awash with AI, it’s not the tool but the human touch that will truly stand out.
