MAM
JWT elevates Mohit Hira to head digital ops
Mumbai: JWT India has elevated Mohit Hira to head of its digital operations and he will be responsible for managing and growing JWT’s digital offering to clients across all markets in addition to his current responsibilities on Airtel.
He had joined JWT India last year as SVP and regional business director in Delhi.
Meanwhile, the current digital head at JWT India Max Hegerman is moving on to pursue other opportunities.
“As the new head of JWT Digital, he brings in long-term brand-building with rich digital experience, both online and offline. This, along with the ability to tap a rich eco-system of partners, like Hungama Digital Services and a global network that will bring the best of class for a client’s digital ambitions gives JWT Digital a unique advantage,” the company said.
Hira has over 26 years of experience in advertising, marketing, print and digital media. He had joined JWT from NIIT, where he was the President of the B2C global online learning business that he started. He was also the chief marketing officer for their retail individual training businesses and the NIIT University.
Brands
From mega bills to spontaneous dates: Swiggy Dineout Valentine’s report
From mega bills to last-minute plans, India celebrated love with flair
MUMBAI: Valentine’s Day 2026 was a feast for the senses and wallets alike, according to Swiggy Dineout. India’s on-demand dining platform revealed how the nation celebrated romance with big gestures, lively nights out, and plenty of spontaneous bookings.
Metropolitan hubs continued to rule the roost with Bengaluru, Delhi, and Hyderabad seeing the most reservations. Emerging cities aren’t far behind, with Ahmedabad, Jaipur, and Chandigarh joining the party. Growth was particularly striking in Surat (up 180 per cent), Vadodara (155 per cent) and Bhubaneswar (145.5 per cent) compared with the previous Saturday.
Mumbai stole the headlines with a single customer splashing out Rs 130,155 – the highest bill in the country. The city also hosted the largest single group booking, with 30 diners coming together to celebrate in style. Most Valentine’s transactions took place between 10pm and 11pm, proving love, and hunger, strike late.
Mumbai stole the spotlight with a mega-spender whose bill made everyone else blush, while savvy diners were cashing in on discounts, including a Pune customer saving 60% and another in Bengaluru saving 50 per cent. Fine dining was on fire, with bookings up 121 per cent year-on-year, though pubs, bars, and lounges remained the crowd favourites, accounting for 30.6 per cent of all reservations. Last-minute romance was the order of the day, with 66 per cent of diners booking within two hours of heading out. Together, India saved over Rs 6 crore, proving that love can be grand, yet thrifty.
Bengaluru, Mumbai, and Delhi led the premium dining rush, showing a growing appetite for curated, high-end experiences. Meanwhile, spontaneous bookings reinforced modern lifestyles, where convenience and instant gratification rule the day.
Whether it was big spends, huge groups, or a last-minute romantic dash, Valentine’s Day 2026 proved love and dining go hand in hand – and sometimes, they go all out.
