MAM
JWT continues to strengthen its planning team with senior hires
MUMBAI: JWT India announced senior level appointments of Gulshan Singh as vice president and strategic planning director and Jasravee Kaur Chandra as vice president and strategic planning director across its Delhi and Mumbai offices.
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JWT India VP and strategic planning director Gulshan Singh
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A graduate of HEC Paris, Gulshan combines the skill sets of an MBA from a top global business school with over 10 years in building brands in various capacities. Gulshan joins from Lowe Lintas, Bangalore, where he was leading planning for brands such as Tanishq, Titan Sonata, MRF, USL, Apollo Hospitals, 3M and Tata Tea, which won an Effie in 2012.
His previous work experience includes market research with IMRB and TNS, planning with FCB and a brief stint in consulting – spread across India, the Middle East, and Europe. He has worked across categories such as automotive, consumer electronics, education, energy, FMCG, F&B, financial services, healthcare, logistics and media and entertainment with a wide array of brands including DHL, GM, Indian Oil, ITC Foods, Marico, Nestle, P&G, Voltas, and the Zee Network. He will be working towards creating an ‘Indian consumer-friendly‘ approach to sustainable lifestyles, and is looking forward to exploring this in JWT.
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JWT India VP strategic planning director Jasravee Kaur
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JWT India chief strategy officer Bindu Sethi said, “We have responsibility of some of the most iconic, the biggest and best brands in the country. Our quest is to be thought and idea driven to ensure that our brands lead their markets and categories. Gulshan and Jasravee will add to JWT‘s robust planning talent pool with fresh experiences and perspectives.”
Jasravee has over 13 years of experience in understanding and building brands. She started her career with ORG-MARG where she was involved in innovative and participatory research (ethnography, critical incident, semiotics etc.) for brands like Knorr, Annapurna, HBO, Lux, Coke and Dove. She transited to strategic planning with stints at Lowe Lintas, Leo Burnett and Rediffusion Y&R. She has strategised for both national and MNC brands such as Lifebuoy, Hamam, FAL, Lacto Calamine and taken up blue sky projects for Uninor, Liril and Lakme.
Quick-witted and profound, Jasravee has a keen eye for the meeting point ‘betwixt contradictions‘. She loves arriving at paradoxes as well as breaking myths about consumers. Astute and intuitive, Jasravee loves to witness and participate in the inherent drama of diverse subcultures; be it rural households, youth, truckers or the small city migrants. Her exposure to diverse categories has ensured as well as sustained this.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
