Brands
Just Watches opens luxury timepiece store in Whitefield’s buzzing Nexus Mall
MUMBAI: If time is money, Whitefield just got a little richer. Just Watches, the luxury multi-brand retail chain from Timex Group India Ltd, has launched its second Bengaluru store at Nexus Neighbourhood Mall, bringing a curated selection of world-class timepieces to one of the city’s most upscale neighbourhoods.
Covering 529 square feet, the store houses a sleek blend of fashion and horology, displaying iconic labels such as Timex, Daniel Wellington, Versace, Philipp Plein, Plein Sport, Guess, and GC. The layout promises an immersive retail experience tailored to the tastes of Bengaluru’s discerning watch lovers.
“India’s premium watch market is on an exciting upward trajectory, shaped by a new generation of consumers who view watches as an extension of personal style and identity”, said Timex India MD Deepak Chhabra. “Our second Just Watches store in the city caters to those who seek a blend of global design, premium craftsmanship, and everyday versatility in their timepieces”.
With this expansion, Timex Group is continuing its march towards premiumisation, tapping into India’s growing appetite for luxury with new retail outlets in high-footfall zones. The move aligns with the brand’s national rollout strategy to offer a diverse selection of international watch brands in a one-stop destination.
As the premiumisation trend continues to tick upward, Just Watches is positioning itself as the go-to address for timepiece connoisseurs. The Whitefield launch isn’t just about selling watches — it’s about selling time well spent.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
