Brands
Jurassic sole Asics and doublet let dinosaurs loose on sneakers
MUMBAI: When sneakers bite back, you know fashion has gone full Jurassic. Asics Sportstyle has teamed up with Japanese fashion label doublet to launch the Gel-Quantum 360 I AMP, a playful, high-concept sneaker that brings the “world of the Jurassic period” to the street.
The collaboration leans unapologetically into spectacle. A bold graphic of a dinosaur’s head stretches across the upper, rendered using 3D printing to create a textured, reptilian skin-like surface. Adding to the illusion, three-dimensionally placed polyurethane elements make it appear as though the dinosaur’s outline is quite literally rising out of the shoe.
While the design is theatrical, the engineering stays true to Asics’ performance-led DNA. Beneath the prehistoric visuals lies the brand’s signature moulding precision and functional sports technology, blending technical credibility with doublet’s irreverent fashion language.
The storytelling extends to the sole. Inspired by the colours of dinosaur teeth and gums, the outsole reveals its cleverest trick when both shoes are brought together. Move the toes, and the pair appears to open and shut like a chomping dinosaur jaw, turning a simple foot movement into a visual gag.
Designed to inject play into everyday wear, the Gel-Quantum 360 I AMP invites sneakerheads to animate a dinosaur with every step. It’s a reminder that even the most ordinary moments can be transformed with a bit of imagination and in this case, a roar from the past.
With this collaboration, Asics SportStyle and doublet prove that performance footwear doesn’t have to take itself too seriously, especially when the end result lets Jurassic drama stomp straight into daily life.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
