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Jupiter ropes in Swiggy’s Anuj Rathi as chief product and marketing officer

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Mumbai: Jupiter, the digital platform for everything money has roped in Anuj Rathi, ex-senior vice president of revenue and growth at Swiggy, as its first-ever chief product and marketing officer where he will lead product, design, growth and marketing. He will work closely with founder and CEO Jitendra Gupta in accelerating Jupiter’s mission to make financial wellness for millions of Indians easy and delightful.

With more than 18 years of experience, the IIT-Kanpur alumnus brings rich experience and insights from his stints at marquee Indian e-commerce startups including Swiggy, Flipkart and also major corporations like Walmart. In his last stint at Swiggy where he was one of the most senior leaders, Rathi had led product, marketing, growth, financial services, partnerships and was instrumental in launching industry-first offerings like Swiggy One , Instamart & Gourmet, among many others. At Jupiter Money, he will play a key leadership role to redefine the personal finance experience for Indian consumers.

In a statement, Jupiter founder and CEO Jitendra Gupta said, “On behalf of team Jupiter, I would like to extend our warmest welcome to Anuj. Having someone of Anuj’s pedigree, experience and track record will be an invaluable asset to Jupiter as we continue to double down on our mission of enabling financial wellness for millions of Indians. We felt that Anuj is the most suited leader to play an important role for Jupiter’s next phase of growth. I am personally very excited to welcome him to Jupiter Money.

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Speaking about his new role, Rathi said, “India is now expecting delightful customer experiences in many spheres of their lives including their personal finance experience. I resonated deeply with Jupiter’s mission to make financial wellness for millions of Indians easy and delightful. I’m looking forward to working with Jiten and the team at Jupiter to improve our customers’ relationship with money and financial aspirations.”
 

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MAM

Deepanshu Manchanda named IIMSAM Goodwill Ambassador

Zappfresh founder to advocate for Zero Hunger and nutrition goals.

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MUMBAI: Deepanshu Manchanda just got a United Nations side quest because when you’re already fighting hunger from farm to fork, the next level is global goodwill. Deepanshu Manchanda, founder and managing director of DSM Fresh Foods Ltd. (Zappfresh), has been appointed Goodwill Ambassador for the United Nations Sustainable Development Goals by the Intergovernmental Institution for the Use of Micro-Algae Spirulina Against Malnutrition (IIMSAM), an observer to the UN Economic and Social Council (ECOSOC).

The honorary, non-remunerative role recognises his work in building inclusive, transparent food systems, strengthening smallholder farmer livelihoods especially women producers and advancing nutrition and food security.

Since founding Zappfresh in 2015, Manchanda has focused on traceability, farmer inclusion and public health. A notable collaboration with Shared Wealth Ventures LLC (a Heifer Project International subsidiary) established a backyard poultry sourcing model across Odisha, Bihar and Andhra Pradesh, linking women-led households directly to organised markets while promoting biosecurity and premium procurement practices.

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As Goodwill Ambassador, he will support initiatives aligned with:

  • SDG 2 (Zero Hunger) – advocating sustainable nutrition solutions
  • SDG 3 (Good Health and Well-Being) – raising awareness of malnutrition interventions
  • SDG 17 (Partnerships for the Goals) – fostering collaboration across institutions and communities

Manchanda said, “I’m honoured by IIMSAM’s recognition. It reflects the journey we began at Zappfresh to build transparent food systems that support smallholder farmers and improve nutrition outcomes. I’m eager to support collaborative progress toward Zero Hunger, better nutrition, and strong partnerships on a global scale.”

In a world where hunger and opportunity often sit at the same table, Manchanda isn’t just serving fresh food, he’s serving fresh hope, one traceable chicken and empowered farmer at a time.

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