Ad Campaigns
Junglee Poker announces actor Abhay Deol as its brand ambassador, unveils the digital campaign ‘Everyone’s Game’
Mumbai: Junglee Games India Pvt. Ltd. has appointed actor Abhay Deol as the brand ambassador of its newly introduced poker brand Junglee Poker and launched the brand’s first digital campaign, ‘Everyone’s Game.’ Abhay Deol’s association with the brand will help the company make Junglee Poker a household name and everyone’s game.
The digital campaign shows how poker is enjoyed by people from all walks of life and aims to promote inclusivity, use of skill, and healthy entertainment. The films are set in three different scenarios featuring the brand ambassador, Abhay Deol, with quirky narratives showing his excitement about Junglee Poker’s best-in-class features and winning big on the platform. The campaign highlights how poker is a game of skill that requires one to use a smart strategy to win.
Speaking about the partnership and the campaign, Junglee Games CMO Bharat Bhatia said, “We are thrilled to partner with Abhay Deol and launch our new campaign, Everyone’s Game, to promote the Junglee Poker brand as well as poker in general. Our idea is to showcase how Junglee Poker, a game of skill and strategy, provides a unique and healthy gaming experience to everyone. Abhay Deol is known for his diverse roles and has a charismatic persona and ability to connect with diverse sets of audiences. He is the perfect choice to represent Junglee Poker. We are confident that with his high reputation, he will help us deliver the message of trust and healthy gaming with greater conviction, creating a massive impact.”
Talking about the association, Deol said, “I am delighted to associate with Junglee Poker, an exceptional poker platform that offers an unparalleled gaming experience. Junglee Poker represents passion for the game and commitment to excellence. These are the core values that I resonate with as well. I’m excited to encourage people from all walks of life to join this poker revolution and enjoy this amazing online game of skill.”
Junglee Poker has been rebranded from Poker India with an aim to reinforce the trustworthiness and integrity of Junglee Games. Junglee Poker offers zero-wait poker tables with the most realistic visuals, big tournaments, smooth, uninterrupted gameplay, and an absolutely safe, secure, and fair gaming environment.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
