MAM
Jump IBC 2019 Press appointments – Globecast, LiveU & Tedial
MUMBAI: Globecast Managed Cloud Network (Globecast MCN). New at IBC this year is the Globecast Managed Cloud Network (Globecast MCN), which allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre- or satellite-delivered content. As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud.
European debut:
Globecast TV Everywhere with Server-Side Dynamic Ad Insertion. Globecast, in partnership with multiple regional ad tech and ad service providers, will highlight Server-Side Dynamic Ad Insertion (SSDAI), a monetisation solution that’s fully integrated into the company’s TV Everywhere OTT video service. It allows customers to maximise OTT and linear channel revenues. With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.
LiveU (3.B62)
LiveU will present its portfolio of 5G-enabled solutions for live newsgathering and dynamic sports coverage for every type of event. They will be showcasing their latest Remote At-Home Production applications for sports and live event producers, with a range of updates including Tally Light – bringing the ease of the live studio experience to the field; LiveU Graphics – an easy-to-use professional cloud production tool for adding dynamic graphics to live streams. Users can simply select from ready-to-use graphic templates or create their own design and stream directly to any social media or CDN; A/V sync and support for up to 8 audio channels; LiveU Control – enabling simple remote control of LiveU units via smartphones
Story-centric cloud AI & more:
LiveU AI offers a story-centric AI service for global newsgathering. The complete service, powered by newsbridge, offers a comprehensive set of contribution and AI-based video indexing tools for enriching, searching and accessing live or file-based content. Operating within the LiveU Central cloud management platform, LiveU AI will enable editors to search and find their required footage faster than ever, easing their daily workload and making real-time production much more efficient.
IP video distribution with LiveU Matrix:
LiveU Matrix is LiveU’s next-generation IP video distribution platform, recently selected by CBS Newspath. Matrix provides a highly efficient content curation service, empowering newsroom managers to quickly and easily give hundreds of affiliates unparalleled access to live feeds from LiveU units in the field and other sources without any interruption, additional resources, or expensive fees.
Tedial (8.B44)
New for IBC 2019:
NEW: Tedial’s sports and live events solution SMARTLIVE will feature MULTI SPORT configurations, allowing users to generate automatic highlights or auto-clipping for any genre of sport. Visitors will see a dramatic increase in the number of highlights that SMARTLIVE can generate automatically due to the significant expansion of sports genres.
NEW: SMARTLIVE and Tedial’s Evolution MAM now includes a new module that allows all types of content to be published to any social network in just one click. Enabled by the system’s capability to create social publishing campaigns directly inside the MAM, content includes clips, highlights or historical media etc.
NEW: Tedial will showcase its new SMARTLIVE bundled solution that can easily be deployed on top of a customer’s existing production environment. This is key as it provides sports broadcasters with a highly efficient solution that can be up and running very quickly.
Also showcasing:
Tedial will highlight its technology partnership with Speechmatics. Integrating Speechmatics’ industry-leading ASR technology with SMARTLIVE, operators can search for comments made during a match or live event, automatically create file locators and import a file or drop it into a watch-folder and manually generate the speech-to-text from the commentary track.
The company will show Tedial Version Factory 2019 upgrades for the first time in Europe. Tedial Version Factory is a single efficient and cost-effective workflow that supports millions of file inputs, transforming them to delivery configurations, ready to be distributed to multiple platforms from a single operator screen.
MAM
Mangaldeep partners with Vrindavan Vibes at ISKCON Vrindavan event
Fragrance brand backs youth led kirtan gathering that drew 4000 plus devotees.
MUMBAI: If devotion had a soundtrack, Vrindavan recently turned the volume up. Mangaldeep Incense has partnered with Vrindavan Vibes at ISKCON Vrindavan, an emerging devotional gathering that blends traditional kirtans with a youthful, community driven atmosphere. The first day of the celebrations alone drew more than 4000 devotees, signalling the growing appeal of participatory spiritual events among younger audiences.
More than a festive collaboration, the association reflects a broader cultural shift in how spirituality is being experienced today. Vrindavan Vibes Jamming, described as a kirtan utsav, brings together youth, families and devotees for collective singing within a sacred temple setting, turning devotion into a shared, immersive experience.
For Mangaldeep, the partnership positions the brand as a long term enabler of community led devotion. Vrindavan, long regarded as the spiritual home of Lord Krishna, remains a vibrant centre for bhajans, temple gatherings and devotional music that attracts pilgrims and visitors from across the country.
As part of the collaboration, Mangaldeep has introduced a fragrance led experience within the venue. This includes ambient fragrance pillars designed to enhance the devotional ambience, a curated Khusbhoo Path experience, a selfie booth for visitors to capture shared memories, and specially designed souvenirs for devotees attending the event.
Mangaldeep divisional CEO of the matches and agarbatti division Rohit Dogra said the initiative reflects the changing ways in which faith is being expressed.
“At Mangaldeep, devotion has always been at the heart of everything we do. Today we are witnessing a beautiful shift in how spirituality is expressed, particularly among young India where bhajans and kirtans are becoming vibrant collective experiences of faith and belonging. Our partnership with ISKCON Vrindavan for Vrindavan Vibes reflects this evolution,” he said.
Bhajan and kirtan gatherings are increasingly emerging as spaces for emotional connection and cultural identity, especially for younger audiences looking for a sense of grounding in an otherwise fast paced world. Participants at the event described the gathering as a moment of calm and shared joy, as chants and music brought thousands together in a collective expression of faith.
By aligning with Vrindavan Vibes, Mangaldeep is positioning itself not just as an incense brand, but as a facilitator of shared spiritual experiences, extending its presence from homes and temples to large scale community led devotional platforms.
