MAM
Jump IBC 2019 Press appointments – Globecast, LiveU & Tedial
MUMBAI: Globecast Managed Cloud Network (Globecast MCN). New at IBC this year is the Globecast Managed Cloud Network (Globecast MCN), which allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre- or satellite-delivered content. As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud.
European debut:
Globecast TV Everywhere with Server-Side Dynamic Ad Insertion. Globecast, in partnership with multiple regional ad tech and ad service providers, will highlight Server-Side Dynamic Ad Insertion (SSDAI), a monetisation solution that’s fully integrated into the company’s TV Everywhere OTT video service. It allows customers to maximise OTT and linear channel revenues. With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.
LiveU (3.B62)
LiveU will present its portfolio of 5G-enabled solutions for live newsgathering and dynamic sports coverage for every type of event. They will be showcasing their latest Remote At-Home Production applications for sports and live event producers, with a range of updates including Tally Light – bringing the ease of the live studio experience to the field; LiveU Graphics – an easy-to-use professional cloud production tool for adding dynamic graphics to live streams. Users can simply select from ready-to-use graphic templates or create their own design and stream directly to any social media or CDN; A/V sync and support for up to 8 audio channels; LiveU Control – enabling simple remote control of LiveU units via smartphones
Story-centric cloud AI & more:
LiveU AI offers a story-centric AI service for global newsgathering. The complete service, powered by newsbridge, offers a comprehensive set of contribution and AI-based video indexing tools for enriching, searching and accessing live or file-based content. Operating within the LiveU Central cloud management platform, LiveU AI will enable editors to search and find their required footage faster than ever, easing their daily workload and making real-time production much more efficient.
IP video distribution with LiveU Matrix:
LiveU Matrix is LiveU’s next-generation IP video distribution platform, recently selected by CBS Newspath. Matrix provides a highly efficient content curation service, empowering newsroom managers to quickly and easily give hundreds of affiliates unparalleled access to live feeds from LiveU units in the field and other sources without any interruption, additional resources, or expensive fees.
Tedial (8.B44)
New for IBC 2019:
NEW: Tedial’s sports and live events solution SMARTLIVE will feature MULTI SPORT configurations, allowing users to generate automatic highlights or auto-clipping for any genre of sport. Visitors will see a dramatic increase in the number of highlights that SMARTLIVE can generate automatically due to the significant expansion of sports genres.
NEW: SMARTLIVE and Tedial’s Evolution MAM now includes a new module that allows all types of content to be published to any social network in just one click. Enabled by the system’s capability to create social publishing campaigns directly inside the MAM, content includes clips, highlights or historical media etc.
NEW: Tedial will showcase its new SMARTLIVE bundled solution that can easily be deployed on top of a customer’s existing production environment. This is key as it provides sports broadcasters with a highly efficient solution that can be up and running very quickly.
Also showcasing:
Tedial will highlight its technology partnership with Speechmatics. Integrating Speechmatics’ industry-leading ASR technology with SMARTLIVE, operators can search for comments made during a match or live event, automatically create file locators and import a file or drop it into a watch-folder and manually generate the speech-to-text from the commentary track.
The company will show Tedial Version Factory 2019 upgrades for the first time in Europe. Tedial Version Factory is a single efficient and cost-effective workflow that supports millions of file inputs, transforming them to delivery configurations, ready to be distributed to multiple platforms from a single operator screen.
MAM
Havas Life names João Camacho chief creative officer for India & Middle East
Global healthcare creative João Camacho to lead bold campaigns across two regions
MUMBAI: Havas Life has appointed João Camacho as chief creative officer for India and the Middle East, signalling the network’s drive for standout creativity in two of the world’s fastest-growing healthcare markets.
Based in Mumbai, João will report to Eric Weisberg, global chief creative officer at Havas Health, and Dorelle Kulkarni, managing director of Havas Life Mumbai.
João brings more than 20 years of global experience in healthcare communications, having worked across Africa, Europe, the United Kingdom, the United States, and the Middle East. He is known for turning complex science into human-centred, impactful campaigns.
Before joining Havas, João led creative work at Publicis in Dubai, partnering with pharmaceutical and health organisations to launch treatments, build disease-awareness platforms, and deliver patient-first communications that drive measurable results. His work has been recognised at FIAP, CCP, New York Festivals, and other top international award shows. He has also served as jury member at Cannes Lions Health, Clio Health, The One Show, and more.
“João is a truly global creative leader who understands how healthcare brands need to speak differently across cultures and markets,” said Eric Weisberg. “His curiosity, creativity, and experience make him a powerful addition as we grow in India and the Middle East.”
Havas Health global chief client officer and CEO Apac-Latam Charles Houdoux added, “João’s appointment reflects our ambition to build world-class creative leadership locally while staying connected to Havas Health’s global vision. He brings the cultural fluency and creative confidence these markets demand.”
Dorelle Kulkarni said, “We’re thrilled to welcome João. His mix of strategic thinking, empathy, and creativity is exactly what clients and patients need in today’s fast-changing healthcare landscape. He will help us strengthen Havas Life in India and deliver meaningful impact.”
João joins Havas Life at a time of global momentum, as the network invests in talent, innovation, and AI-powered creativity. At CES 2026, Havas unveiled Ava, a large language model portal designed to make AI more accessible across the network and accelerate creative collaboration through its Converged.AI platform.
“Joining Havas Health feels like stepping onto a stage made for bold ideas,” said João Camacho. “Leading creative across India and the Middle East, a region buzzing with energy and possibility, is thrilling and humbling. I can’t wait to bring my perspective and passion to shape campaigns that inspire, connect, and make a real difference.”
With João at the creative helm, Havas Life looks set to turn bold ideas into campaigns that resonate, inspire, and leave a lasting mark across India and the Middle East.
