MAM
Jump IBC 2019 Press appointments – Globecast, LiveU & Tedial
MUMBAI: Globecast Managed Cloud Network (Globecast MCN). New at IBC this year is the Globecast Managed Cloud Network (Globecast MCN), which allows multiple feeds to be distributed globally via the cloud. It means affiliates can air content specific to them without the additional cost of more fibre- or satellite-delivered content. As competitions move from location to location, Globecast MCN also provides a very simple way to deliver content without the need for onsite transmission logistics, with processing and management complexity handled in the cloud.
European debut:
Globecast TV Everywhere with Server-Side Dynamic Ad Insertion. Globecast, in partnership with multiple regional ad tech and ad service providers, will highlight Server-Side Dynamic Ad Insertion (SSDAI), a monetisation solution that’s fully integrated into the company’s TV Everywhere OTT video service. It allows customers to maximise OTT and linear channel revenues. With SSDAI, Globecast clients are able to deploy automated dynamic ad insertion with limited CAPEX infrastructure investments, supplying targeted ads automatically to OTT viewers.
LiveU (3.B62)
LiveU will present its portfolio of 5G-enabled solutions for live newsgathering and dynamic sports coverage for every type of event. They will be showcasing their latest Remote At-Home Production applications for sports and live event producers, with a range of updates including Tally Light – bringing the ease of the live studio experience to the field; LiveU Graphics – an easy-to-use professional cloud production tool for adding dynamic graphics to live streams. Users can simply select from ready-to-use graphic templates or create their own design and stream directly to any social media or CDN; A/V sync and support for up to 8 audio channels; LiveU Control – enabling simple remote control of LiveU units via smartphones
Story-centric cloud AI & more:
LiveU AI offers a story-centric AI service for global newsgathering. The complete service, powered by newsbridge, offers a comprehensive set of contribution and AI-based video indexing tools for enriching, searching and accessing live or file-based content. Operating within the LiveU Central cloud management platform, LiveU AI will enable editors to search and find their required footage faster than ever, easing their daily workload and making real-time production much more efficient.
IP video distribution with LiveU Matrix:
LiveU Matrix is LiveU’s next-generation IP video distribution platform, recently selected by CBS Newspath. Matrix provides a highly efficient content curation service, empowering newsroom managers to quickly and easily give hundreds of affiliates unparalleled access to live feeds from LiveU units in the field and other sources without any interruption, additional resources, or expensive fees.
Tedial (8.B44)
New for IBC 2019:
NEW: Tedial’s sports and live events solution SMARTLIVE will feature MULTI SPORT configurations, allowing users to generate automatic highlights or auto-clipping for any genre of sport. Visitors will see a dramatic increase in the number of highlights that SMARTLIVE can generate automatically due to the significant expansion of sports genres.
NEW: SMARTLIVE and Tedial’s Evolution MAM now includes a new module that allows all types of content to be published to any social network in just one click. Enabled by the system’s capability to create social publishing campaigns directly inside the MAM, content includes clips, highlights or historical media etc.
NEW: Tedial will showcase its new SMARTLIVE bundled solution that can easily be deployed on top of a customer’s existing production environment. This is key as it provides sports broadcasters with a highly efficient solution that can be up and running very quickly.
Also showcasing:
Tedial will highlight its technology partnership with Speechmatics. Integrating Speechmatics’ industry-leading ASR technology with SMARTLIVE, operators can search for comments made during a match or live event, automatically create file locators and import a file or drop it into a watch-folder and manually generate the speech-to-text from the commentary track.
The company will show Tedial Version Factory 2019 upgrades for the first time in Europe. Tedial Version Factory is a single efficient and cost-effective workflow that supports millions of file inputs, transforming them to delivery configurations, ready to be distributed to multiple platforms from a single operator screen.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
