MAM
Julian Fernandez-Campon named as Tedial’s CTO
MUMBAI: Tedial, the leading independent MAM technology solutions specialist, has announced that Julian Fernandez-Campon has been promoted to Chief Technology Officer, effective immediately.
In this new role, Fernandez-Campon will be responsible for overseeing R&D, Operations and Customer Support, working closely with the CSO/CMO (Chief Sales & Marketing Officer), and CFO (Chief Financial Officer) to ensure that the company’s strategy aligns with industry changes and market trends. In addition to his increased responsibilities, Fernandez-Campon will remain focused on the technical innovation that has always defined Tedial’s products and solutions and will ensure that they are delivered with operational excellence and the highest-level of support for the ultimate in customer satisfaction.
“Julian has proven himself countless times and we are delighted to recognize his achievements by naming him Chief Technology Officer,” Tedial CEO, Emilio L. Zapata said. “Julian’s skill, talent and deep knowledge of the industry is reflected in the quality and success of our solutions. We are confident that the Company will not only continue, but thrive as he assumes this leadership position, and our customers will benefit as he drives our technology to the next level.”
Fernandez-Campon is recognized throughout the industry as a thought leader who has leveraged his technical proficiency and extraordinary grasp of broadcast infrastructures to develop cutting-edge solutions that deliver financial and operational benefits. He is also an accomplished lecturer who has been recruited by numerous industry organizations, including SMPTE and NAB, to share his expertise regarding IMF, maximizing MAMs, and MAMs in the Cloud at technical forums.
Fernandez-Campon has been with Tedial since it was founded in 2001 where his contributions have had a major impact on all aspects of the Company’s products, solutions design and platform architecture. Fernandez-Campon’s strong background in Computer Science and his master’s degree in Telecommunications and Robotics serve as the foundation for his continuously expanding knowledge base and expertise in new technologies.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
