MAM
Juicy Chemistry partners with Assiduus Global Inc.
Mumbai – Juicy Chemistry, a leading certified organic skin, hair, personal care, and makeup brand, announced its partnership with Assiduus Global Inc., an AI-powered cross-border e-commerce accelerator. As part of this strategic alliance, Juicy Chemistry will leverage Assiduus Global Inc.’s cutting-edge technology and expertise to expand its presence into new markets, particularly in the United States and the United Arab Emirates.
Founded in 2018, Assiduus Global Inc. is a trusted partner for leading brands seeking to tap into the vast potential of cross-border e-commerce. Their comprehensive suite of solutions includes regulatory compliance, data-led demand generation, integration across multiple marketplaces, inventory planning and fulfilment, and access to buyer data and analytics. With a successful track record of managing over $350 million in gross merchandise value (GMV) globally for clients, Assiduus Global Inc. is the perfect partner for Juicy Chemistry to scale up its online presence and reach a wider audience.
Established in 2014, Juicy Chemistry is present across more than 15 countries. Currently, the startup exports its products to 20 different countries and maintains seven distribution channels in nations such as South Africa, Nepal, Australia, France, the US, and Singapore.
With Assiduus Global Inc.’s platform, Juicy Chemistry will be able to seamlessly integrate with various marketplaces such as Amazon, eBay, Walmart, and other popular channels, resulting in increased visibility, higher conversion rates, and improved customer satisfaction.
“At Juicy Chemistry, we believe in empowering consumers with the purest and most effective organic products that enhance their overall wellbeing,” said Juicy Chemistry founder and CEO Pritesh Asher. “Our partnership with Assiduus Global Inc. represents another significant milestone in our journey to make high-quality organic skincare accessible to millions of people around the globe.”
Assiduus Global Inc. founder & CEO Dr Somdutta Singh said, “Assiduus Global Inc. is proud to be the catalyst behind Juicy Chemistry’s global expansion. Our partnership signifies our commitment to revolutionising cross-border e-commerce. We are excited to empower Juicy Chemistry to bring their organic skincare to new corners of the world, making wellness and beauty accessible to all.”
Assiduus Global Inc.’s advanced analytics capabilities will enable Juicy Chemistry to gain valuable insights into consumer behaviour and preferences, allowing the brand to optimize its product offerings and marketing strategies.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
