MAM
JSW Paints launches new TVC celebrating Independence Day
Mumbai: JSW Paints is adding colour to India’s Independence Day celebrations with a film that captures the colours of the Indian national flag. Conceptualised by TBWAIndia, the campaign offers a fresh perspective on the Indian national flag, celebrating the diversity of its colours. The campaign has been launched across digital platforms.
While the tricolour flag is recognised for its saffron, white, and green, JSW Paints’ new campaign subtly highlights the importance of every colour symbolising the unity, pride, and achievements of the nation. The film follows school children playing during their recess. The game involves identifying objects of a specific colour collectively chosen by these children. As the game progresses, the film celebrates the colour blue through different objects in the classroom.
The playful climax is a moment of joy as the film concludes on a powerful note, celebrating the significant role of blue, which symbolises progress, and the force that keeps the nation moving forward and keeps the tricolour soaring high. With this film, JSW Paints reaffirms its commitment to delivering messages that resonate with the spirit of India, highlighting the diversity that makes our nation truly unique.
Commenting on the new Independence day campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Independence Day campaign celebrates the colours that build our national identity. Colours that bring the country together and instill pride in what in what we do. It reflects our aim to be thoughtful and bring out the stories behind every colour.”
TBWAIndia CEO Govind Pandey said, “JSW Paints pays tribute and draws attention to the colour blue that is at the heart of our National Tiranga and is the colour that unifies us as a nation through our support of ‘team blue’.”
According to TBWAIndia CCExpO Russell Barrett, “This is the third year running that JSW Paints has produced a film celebrating Independence Day. This year we decided to disrupt in a whole new way, by celebrating the colour blue in the ‘tricolour’. The film dramatizes the colour blue in a surprising and unexpected way. Recognising it as a colour of many achievements and bringing it into focus allows us to introduce a beautiful and unique thought to this years’ Independence Day celebrations.”
MAM
Goafest 2026 registrations now open at early bird rates
South Asia’s top advertising festival returns to Goa in May with fresh ideas and big conversations.
MUMBAI: Goafest is back and this time it’s not just calling for entries, it’s calling for everyone who wants to stay ahead of the creative curve. Delegate registrations for the 19th edition of Goafest, South Asia’s premier festival celebrating creativity and advertising excellence, are now open. Early Bird rates are available until 30 April 2026. The festival will take place from 20 to 22 May 2026 at Taj Cidade de Goa Horizon. It promises a dynamic line-up of keynote speakers, panel discussions, workshops and networking opportunities designed to spark fresh perspectives and meaningful industry connections.
Advertising Agencies Association of India (AAAI) president Srinivasan K. Swamy said, “Goafest continues to be a defining platform for the advertising and marketing community, bringing together diverse voices from across the ecosystem.”
Goafest 2026 co-chairman of the organising committee Mohit Joshi added, “Each year, Goafest creates an environment that encourages collaboration and connection across the industry.”
Goafest is co-hosted by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC). The event has established itself as one of the most anticipated gatherings in the advertising and marketing calendar, offering professionals a space to exchange ideas, learn from leaders and celebrate outstanding work.
In the fast-moving world of creativity, where trends change faster than campaign deadlines, Goafest remains the annual pit-stop where the industry catches its breath, swaps stories and leaves inspired ready to create the next big idea.
