Brands
JSW MG Motor India unveils season five of ‘MG Changemakers’
Gurugram – JSW MG Motor India launched the fifth season of ‘MG Changemakers’ initiative in partnership with ‘The Better India’. MG Changemakers celebrates the extraordinary individuals who are dedicated to driving positive change and empowers underprivileged communities across India.
This year’s theme, ‘#UnchartedRoads – Fearless Women, Inspiring Journeys’, honoured women who have broken barriers, redefined limits, and mastered the unknown, driving positive societal change through their remarkable achievements.
MG Changemaker shared the inspiring stories of pioneering leaders who have gone beyond traditional approaches to problem-solving. The initiative aims to motivate millions across the country to become agents of change in their own communities, galvanizing a groundswell of positive impact that can reshape the future of India.
Commenting on the Changemakers program, JSW MG Motor India managing director Biju Balendran said, “The MG Changemakers program reflects our commitment to diversity, innovation, community, and creating exciting experiences—the four brand pillars of JSW MG Motor India. Launched even before our first product, this unique initiative celebrates women trailblazers who have driven positive societal change. By honouring and celebrating the lives and achievements of these inspiring women, we aim to empower countless others to follow in their footsteps.”
MG Changemakers has celebrated the spirit of innovation, diversity, sustainability, and meaningful experiences through its four seasons. The first Season embraced the theme of Diversity, celebrating women who defy conventions and illuminate a path to extraordinary achievement for other women. Season two was themed on experiences, unfolding tales of individuals who curate meaningful experiences through values they are most passionate about. Focused on innovation, season three showcased how innovative minds creatively solved vexatious and challenging problems. Season four was centred around sustainability, recognising 50 women for their efforts in this area such as the Jal Saheli initiative.
The Better India founder & CEO Dhimant Parekh, added, “As the world’s largest platform for changemakers, The Better India is proud to highlight stories that inspire impact nationwide. These women are breaking boundaries on uncharted roads—from mountaineering and racing to human rights—each redefining resilience. We’re thrilled to partner with MG for Season 5 of MG Changemakers: #Uncharted Roads, showcasing stories that inspire progress and change. This partnership is of great significance to us, as we join forces to recognize those driving India’s progress into the future.”
MG Changemakers has been a platform to celebrate remarkable women who are breaking barriers and driving impactful change in their communities. For the past four seasons, the program has recognized numerous trailblazers. This latest season continues to shine a spotlight on inspiring women leaders, including Vasudha Madhavan, the founder and CEO of Ostara Advisors and Gitika Talukdar, first Indian woman sports photographer to cover Olympics. Furthermore, the program also features pioneering women like Diana Pundole, the first Indian woman to win a national motorsports championship; Hasina Kharbhih, who saved 72000 lives from human trafficking; Niharika Nair, who helped 1200 tribal people get access to Govt. schemes, and crowdfunds solar cookers for tribal hamlets in forests; and Mala Honnatti, the 69-year-old mountaineer running marathons and scaling mountains globally.
Audiences across India can now book for themselves the empowering experiences curated by these MG Changemakers through a dedicated microsite launched in partnership with The Better India.
Brands
Yes Madam taps Rajpal Yadav’s Chota Don nostalgia to power new digital campaign
Home salon platform ropes in Tanya Mittal as it bets on humour and pop culture to showcase trust and convenience
NOIDA: India’s fast-growing home salon platform Yes Madam is leaning on nostalgia and a dose of comic chaos to pitch its services. The brand has launched a new digital campaign starring Rajpal Yadav and influencer Tanya Mittal, reviving Yadav’s much-loved Chota Don character to underline the reliability of at-home beauty services.
The campaign marks Yes Madam’s first collaboration with Rajpal Yadav and revisits the quirky Chota Don persona made famous in the 2007 film Partner. Produced with Footloose Films, the film blends slapstick humour with a nostalgic callback to spotlight the platform’s promise of dependable, quality services delivered at home.
The storyline plays out like a miniature action comedy. Tanya Mittal finds herself surrounded by goons and calls for help, only for Rajpal Yadav to appear in full Chota Don mode, dispatching the attackers in his trademark comic style as Mittal cheers him on. The drama then flips abruptly to a calmer scene, with Mittal relaxing at home while enjoying a Yes Madam service and insisting the heroic episode really happened, even as posters of Chota Don decorate her house. The film ends with Yadav’s voiceover declaring that the incident may or may not have happened, but the trust and quality of Yes Madam’s services certainly have.
The collaboration also follows a broader show of support for Rajpal Yadav within the industry. In the growing wave of backing for the veteran actor, Mayank Arya, co-founder and chief executive of Yes Madam, publicly supported actor-producer Sonu Sood’s call for concrete help from the film industry and corporate brands. Arya took to the social media platform X urging companies to move beyond expressions of sympathy and instead offer tangible opportunities to the actor amid his ongoing legal and financial challenges.
He wrote, “Seconded @SonuSood. Even brands should come forward to help the great talent. @Rajpalofficial will also be a part of an ad film @_yesmadam! Have already aligned the team on it. #ComeBackStronger.”
Seconded @SonuSood. Even brands should come forward to help the the great talent.@Rajpalofficial will also be a part of an ad film @_yesmadam !
Have already aligned the team on it.#ComeBackStronger https://t.co/Q7qpJttLTs— Mayank Arya (@iammayankarya) February 11, 2026
Rajpal Yadav recently surrendered at Tihar Jail after the Delhi High Court rejected his plea seeking additional time to repay dues in a long-running cheque-bounce case. The actor had been accused in the case in 2018 after he was unable to repay a loan taken for a film project that failed at the box office. The court later ordered him to surrender after the dues remained unpaid.
The situation triggered a wave of support from several high-profile figures. Sonu Sood emerged as one of the most prominent voices, expressing solidarity and promising Yadav a role in his next film. Sood emphasised that industry support should be about dignity and real job opportunities rather than charity. Celebrities including Salman Khan, Ajay Devgn, Gurmeet Choudhary and Guru Randhawa have also publicly extended financial and professional support.
Before surrendering, Rajpal Yadav shared an emotional statement in which he spoke about feeling alone and unsupported, a remark that struck a chord with many in the industry. However, his brother later clarified that the actor would never have intended to suggest that he lacked support from colleagues or well-wishers.
Reflecting on the campaign, Mayank Arya said the film was designed to entertain while strengthening the brand’s message. “At Yes Madam, we have always believed in creating campaigns that connect with audiences in an engaging and memorable way. I had earlier spoken about the importance of extending meaningful opportunities to Rajpal Yadav, and we are glad to be the first brand to take that step forward with this collaboration. Through this film, we wanted to create a compelling narrative while also reinforcing the trust and reliability that customers associate with Yes Madam’s services,” Arya said.
Akanksha Vishnoi, co-founder, said the campaign leans on nostalgia to strike a chord with digital audiences. “Consumers today engage deeply with content that blends entertainment with relatability. With this campaign, we wanted to revisit a nostalgic moment while subtly reinforcing the convenience and reliability of at-home services. Rajpal Yadav’s Chota Don is an iconic character that instantly evokes nostalgia and humour, making it the perfect fit for this campaign. Tanya Mittal’s presence added a vibrant energy and helped us bring the vision of the campaign to life,” Vishnoi said.
Founded in 2016, Yes Madam offers salon and spa services at home through trained professionals using hygienic, single-use product formats. The platform now operates in more than 55 cities across India, pitching convenience, transparency and quality to a growing base of urban consumers.
The new campaign, rolling out across social media and video platforms, makes its pitch with a wink. The Chota Don rescue might be fiction, but the promise of a salon at your doorstep, the brand suggests, is the real deal.
