MAM
Joydeep Raha promoted as head Initiative Mumbai
MUMBAI: Lintas Media Group has promoted Joydeep Raha as head of Initiative Mumbai, which comes as an additional responsibility. At present, Raha heads Initiative Bangalore as associate vice president.
Describing his new assignment as “exciting, as well as immensely challenging,” Raha, who will be based in Mumbai now, said, “It is indeed a great task to head two branches of one of the country’s most dynamic media service practices. The Group’s knowledge based approach is very satisfying and I look forward to the challenges.”
Initiative president Kartik Iyer in an official statement said, “This year, we hope to take Initiative to new heights. To reach this, it is imperative to maintain the business on a positive path. According to me, Joydeep’s track record at the Bangalore branch makes him most apt for the job.”
Lintas Media Group media services director Lynn de Souza was quoted in the statement as saying, “We are always keen on providing opportunities for our people to grow and benefit. I’m sure this decision will prove correct and enhance Initiative’s move ahead.”
Raha has been with Initiative since October 2003, heading the Bangalore branch. His tenacity and perspective enabled him to bag the Birla 3M (makers of Scotchbrite and Scotchgard), Weekender, IIHT and MV Diabetic accounts last year.
Brands
Disney Cruise Line launches Disney Adventure as Robert Downey Jr. christens ship in Singapore
Star studded ceremony marks line’s first Southeast Asia ship
SINGAPORE: Disney Cruise Line has officially welcomed its newest and largest ship, the Disney Adventure, with a glittering, music filled christening ceremony in Singapore, marking the brand’s first ever vessel to homeport in Southeast Asia.
Held inside the ship’s grand Walt Disney Theatre, the celebration unfolded as a theatrical spectacle worthy of Broadway. Regional vocalists and musicians were joined by a 23 piece orchestra, while sweeping video projections wrapped the stage in classic Disney, Pixar and Marvel moments. Special appearances from captain Mickey Mouse and captain Minnie Mouse added a touch of nautical charm.
Among the headline performers were Jed Madela, hollywood performing arts hall of fame inductee, and Dami Im, international recording artist known for Eurovision. Together, they led a soaring tribute to Disney’s musical legacy.
On stage to mark the milestone were Josh D’Amaro, chairman of disney experiences and incoming chief executive officer of The Walt Disney Company, and Joe Schott, president of disney signature experiences.
D’Amaro described the ship as a new chapter for the company in Asia, saying it would bring Disney storytelling to audiences who may be experiencing the brand’s magic for the first time.
The ceremonial highlight came from Hollywood star Robert Downey Jr., who serves as the ship’s godparent. With characteristic flair, he declared, “You bring the theme and I’ll bring the thunder,” before delivering the traditional blessing: “I christen thee, Disney Adventure, may God bless this ship and all who sail upon her.”
The ceremony closed with a jubilant rendition of “Let’s Set Sail”, a long standing Disney Cruise Line tradition designed to stir excitement for the voyages ahead.
Drawing on more than a century of storytelling from Disney, Pixar and Marvel, the Disney Adventure promises a floating world of fantasy. Guests can wander through seven immersive themed areas, including San Fransokyo Street inspired by Big Hero 6.
On board highlights include a brand new Broadway style musical titled Remember, immersive dining, signature fireworks at sea, imaginative children’s clubs and a vibrant collection of bars and lounges for adults. Thrill seekers can also take on Ironcycle Test Run, the cruise line’s first roller coaster at sea.
The Disney Adventure is the eighth ship in the fleet and sets sail on its maiden voyage on 10 March, launching an inaugural season of three and four night itineraries. It forms part of an ambitious expansion plan that will see five more ships join the fleet by 2031.
For Disney, the magic is no longer just on stage or screen. In Singapore, it now sails.
